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The Impact of Bank Sponsorships on Canadian Sports Infrastructure

This article discusses the growing trend of bank sponsorships in Canadian sports, highlighting significant deals such as Scotiabank's 15-year agreement to rename the Ottawa Senators' arena, and TD Banknorth's acquisition of naming rights to Boston's TD Banknorth Gardens. Furthermore, BMO's $30 million deal for naming rights to the new soccer-specific BMO Field showcases the increasing popularity of soccer in Canada. With projections of 44% growth in participation over the next decade, banks are strategically aligning with sports to tap into diverse markets.

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The Impact of Bank Sponsorships on Canadian Sports Infrastructure

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  1. Banks and Sponsorship and Canada Chris Partridge

  2. The Big Banks…

  3. Recent Sponsors… • January 11, 2006 - Scotiabank and the Ottawa Senators Hockey Club announce a 15-year deal to re-name the arena “Scotiabank Place” (Details of the agreement were not disclosed) • 2005 – After “bidding War” TD Banknorth Inc. Buys naming rights to Boston’s TD Banknorth Gardens for $7.5 million per year • 2002 – RBC signed a 20 year for $80 million US for the naming rights of the RBC Center in N.C.

  4. The article… • Mavin, Duncan. "National Soccer Teams to Play At BMO Field." National Post 21 Sept. 2006, sec. FP: fp 3. ProQuest. Toronto. 25 Sept. 2006. Keyword: Banks and Sponsorship And Canada

  5. The Article…. • BMO signed a $30 million deal with Maple Leaf Sports and Entertainment (MLSE) for ten-year naming rights to the new BMO Field, to be located in the Exhibition grounds (2007) • BMO will also be named leading sponsor of the new FC Toronto soccer franchise MLSE Chairman Larry Tanenbaum, Toronto FC coach Mo Johnston, BMO CEO Tony Comper

  6. The BMO Field • Seat 20,000 • The first soccer-specific stadium in Canada • Will be the home of professional soccer within Canada • Will be made available for use by children, youth and adult soccer leagues • BMO Field’s winter bubble will make the stadium accessible for use year-round

  7. Why? • Growth/Popularity – #1 sport worldwide Soccer in Canada is expected to grow in participation and fan base by 44 per cent over the next 10 years. • Cultural Reasons - “Soccer is hugely popular, particularly among many of Canada’s cultural communities, and nowhere more so than in Toronto,” - Tony Comper, President and Chief Executive Officer, BMO Financial Group “Soccer aligns itself to a culturally diverse target group that will give BMO a foothold in this very important growing market,” - Tony Comper, President and Chief Executive Officer, BMO Financial Group “BMO is going to be a part of the excitement of the world’s most popular sport at Canada’s newest sports venue” - Tony Comper, President and Chief Executive Officer, BMO Financial Group

  8. Thank you Any Questions?

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