Alumni Survey Results: Winter FY12 Results from FY 2011B Alumni Surveys

1. Alumni Survey Results: Winter FY12 Results from FY 2011B Alumni Surveys Conducted July to August 2011

2. Table of Contents • 3 - Methodology • 7 – Executive Summary • 9 – Satisfaction and Likelihood to Recommend • 24 – BSC Scores • 36 – Impact & Network Effects • 43 – RarePlanet.org • 47 – Needs for Continued Impact • 50 –Non-conservation Organizations • 53 – Expectations of the Alumni Community • 57 – Response Rate Rare - Alumni Surveys August 2011

3. Methodology Rare - Alumni Surveys August 2011

4. Overview of SurveysSurveys Support Multiple Initiatives to Improve Rare Reasons for Surveys • Understand the level of satisfaction of partners with Rare • Understand where we are (or are not) making an impact along the 3Cs • Understand what impact we are making in other areas Supports Many Initiatives • Input to the BSC • Input to the Pride Scorecard • Input into Quality Management and Improvement Initiatives • Measure the impact of our alumni • Inform strategy development process Rare - Alumni Surveys August 2011

5. Survey MethodIncorporates a number of best practices Method • Integration - 5 point scale to integrate into the Pride Scorecard and Rare's Balanced Scorecard (BSC). Scales designed by Vovici Market Research. • Multi-perspective - Similar questions across the audience to provide comparability across audiences and if possible across regions. • Longitudinal - Similar questions across time to assess progress or change in perceptions. • Net Promoter (“How likely are you to recommend a Pride campaign to colleagues or other organizations?”) used as the “Ultimate Question” of customer satisfaction. Method designed by Bain & Company Consulting. Rare - Alumni Surveys August 2011

6. Divide and ConquerHow the Regions and QMI Share Responsibilities Region QMI • Send surveys (either PPM, office admin, or Director) • Establish culturally appropriate follow-up that balances a good number or results without being pushy, e.g.: • Reminder email after one week? • Follow-up call after two weeks? • Regions review surveys as they come to review any critical questions • Director determines who needs to respond to any important partner comments • Organization • Create a standardized questions • Get Leadership team support • Translate • Data Entry & Analysis • Input survey results from regions into a standard template • Do initial statistical analysis • Draft initial presentation for the region Jointly • Create a final presentation • Present / discuss to key audience • Discuss, plan and support improvement opportunities for Regions • Discuss, plan and execute improvement opportunities for Rare Rare - Alumni Surveys August 2011

7. Executive Summary Rare - Alumni Surveys August 2011

8. 3 Cool Facts from Alumni 2011 B Survey! Capacity 100% Campaign Manger respondents are considered accomplished leaders in conservation Constituency 70% influenced someone who contributed to conservation Conservation 96% respondents reduced a threat to biodiversity Rare - Alumni Surveys August 2011

9. Satisfaction and Likelihood to Recommend Rare - Alumni Surveys August 2011

10. Executive Summary Rare - Alumni Surveys August 2011

11. +Broad Satisfaction with Campaign Results Rare - Alumni Surveys August 2011

12. Campaign Results Comments Please feel free to give any specific feedback you may have about the results of the Pride campaign, both to your organization and the target area, in the space below. We have achieved very clear and measured results in terms of taimen conservation. It is a good example to many other projects and campaigns for WWF Mongolia trying. ~ Gankhuyag Balbar (PEP 2 CM) It is good to try to use social marketing for awareness building campaigns but it is not good to for the campaign managers to deal with too much paper work, abstracts, theories, etc that were very demanding. ~ Anak Pattanavibool (PEP 1 Supervisor) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

13. +Broad Satisfaction with CM Training Rare - Alumni Surveys August 2011

14. Post-Campaign Training Comments What important skills do you think have been developed in both the people and your organization by learning how to run a Pride campaign? Facilitating techniques, participatory planning, design and media messages. ~ Ade Yuliani (Bogor 4 CM) Project design and project implementation capacity, the use of social marketing approach to community environmental education medium ~ Duan Honglian (China 1 CM) Greater security and confidence, INCREASE MY ABILITY OF PUBLIC RELATIONS AND MANAGEMENT OF RESOURCES ~ Jaqueline Nájera Hernández (Guad 5 CM) Ability to focus more on objectives. Strengthening technical expertise in communications. ~ Sandra Conde (Guad 6 CM) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

15. +Broad Satisfaction with Benefits to Partner Rare - Alumni Surveys August 2011

16. Benefits to Partner Comments Please feel free to give any specific feedback you may have about the support you have received from Rare, RarePlanet.org, or the alumni mentor in the space below. RARE people visited FSM and I was not contacted to meet or see them. I only heard from friends that RARE people where around and I made time to visit them, but they left the island already. Why visit a RARE project site and not say hello to former RARE alumni's? ~ Bradley Phillip (CM Kent 5) Well, I am not sure if Brooke is my mentor, but she has been awesome and patient and so supportive of the follow up work we are trying to do. She has stayed communicative and assisted with conflict resolution in some of the challenges we have faced. ~ Elaina Todd (CM PEP 1) more contacts from alumni mentors and more information provided about the conservation activities, particularly those associated with the source of continued funding opportunities ~ Sri Ulie Rakhmawati (CM Bogor 2) A very positive experience. The mentorship our campaign manager has received has been hugely valuable to her as an individual and to our programs and conservation efforts regionally ~ Amanda Fine (Supervisor PEP 1) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

17. +Likelihood to Recommend Pride is High • Average of 4.47, and all regions surpass 4.0 1= Not at all likely to recommend a Pride campaign 2 = Slightly likely to recommend a Pride campaign 3 = Moderately likely to recommend a Pride campaign 4 = Very likely to recommend a Pride campaign 5 = Completely likely to recommend a Pride campaign Rare - Alumni Surveys August 2011

18. + All region’s have scores above minimum threshold of 4 Rare - Alumni Surveys August 2011

19. Likelihood to Recommend Pride Comments How likely are you to recommend a Pride campaign to colleagues or other organizations? Why? I trust that you can make a difference (score of 5) ~ Adriana Ochoa Valle (CM Guad 7) It is a good tool for planning, organizing, monitoring. (score of 5) ~ Ana Roberta Gomes (CM Guad 1) I think it is demanding for the campaign managers to conduct the work in the field and preparing lots of paper work with RARE. (score of 3) ~ Anak Pattanavibool (Supervisor PEP 1) Because the planning strategy involving the development of methodology pride is essential to ensure the conservation objectives in an organized and orderly, and a wide safety margin. (score of 4) ~ Jacqueline Aldana (CM Guad 7) Pride in the protected area because of the implementation of protected areas can help foster a better project manager, management of protected areas to enhance capacity and efficiency. (score of 5) ~ Xingyao Zhong (supervisor China 1) Rare - Alumni Surveys August 2011 Note – Quotations require written consent to use externally

20. +Repeat Respondents Demonstrate Increasing Satisfaction • 8 people responded to both the FY 2010, FY 2011 and FY 2011B alumni surveys; their recommendation score declined in the 2011 survey, but have now gone back up • This tells us it is not simply a matter of who responded, but individual people changing their opinion. Rare - Alumni Surveys August 2011

21. Comparison of FY 2010 and 2011 Comments from Repeat Respondents How likely are you to recommend a Pride campaign to colleagues or other organizations? Why? 2011A: so more and more actors can have a conservation campaign. (score of 4) 2011B: Pride Campaign most importantly for me has proven to give results very constructive for conservation and community empowerment. (score of 4) ~ Agus Wiyono 2011A: Because it is a methodology that caters to as many people, there are very few staff dedicated to environmental activities education (score of 4) 2011B: Because it is a highly effective tool to guide specific to activities, environmental threats, sometimes without much money and if covering a lot of people. (score of 4) ~ Maribel Sánchez García 2011A: Because campaigns are popping up from other agencies and the organization is always invited to be involved. (score of 4) 2011B: So more different minded people can be involved which spreads out conservation believes and minds. (score of 5) ~ Yalap P Yalap Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

22. Despite increased cost of Pride, Partner Satisfaction is About the Same Graduation Year of Respondent: Rare - Alumni Surveys August 2011 All other FYs, including 2007, had 2 or fewer respondents on all alumni surveys in the past.

23. BSC Scores Rare - Alumni Surveys August 2011

24. BSC Scores Summary Rare - Alumni Surveys August 2011

25. +Involvement in Conservation High • 98% still involved in conservation, academically or professionally “Are you still involved academically or professionally in any of the following conservation disciplines or social marketing?” Rare - Alumni Surveys August 2011

26. Top10 employment activities (out of 33) Rare - Alumni Surveys August 2011

27. +Leadership • 100% are accomplished leaders in conservation [have accomplishments in 3 of the 8 leadership roles listed below], going up from 82% last survey! “What are some developments in your own career in the past year?” Rare - Alumni Surveys August 2011

28. +Leadership • In fact, leadership has gone up significantly in each survey! “What are some developments in your own career in the past year?” Rare - Alumni Surveys August 2011

29. Leadership Comments What are some developments in your own career – either since your Pride campaign ended or within the last few years if you are still running your campaign? Promotions? I started this job as a project officer, eight months later promoted to project coordinator ~ Tisna Nando (CM Kent 4) Spoken at conferences? Management of environmental services by utilizing the natural landscape in the UB poor in 2010. The use of the TOC approach in moving the community to support conservation in national parks baluran East Java ~ Agus Wiyono (Supervisor Bogor 3) Quoted in the media? By China Sin Hua News Agency on 24 November 2010 on tiger conservation http://www.china.org.cn/environment/biodiversity/2010-11/24/content_21408428.htm ~ Bobby Nopandry (CM Bogor 3) Published articles? 2011 / "China Forestry", "Zoological Journal", "Sichuan Animals", "health professional education" and / wildlife protection and nature reserve management ~ Zhong Zongzhou (CM China 1) Provided technical advice? Communication strategy of the "Watershed and Cities" - the Mexican Fund for Conservation of Nature / Fundación Gonzalo Río Arronte ~ Mauricio Quijano Farjat (CM Guad 7) Rare - Alumni Surveys August 2011 Note – Quotations require written consent to use externally

30. Alumni 2011 B- Awards and Prizes Rare - Alumni Surveys August 2011

31. Δ Use of Pride • Use of “complete” Pride methodology has declined from 54% to 48% "Have you conducted work that utilizes all or almost all of the “complete” Pride methodology, since your Pride campaign ended?" Rare - Alumni Surveys August 2011

32. +Use of Pride • 75% use at least 5 components of the Pride methodology • Most used components of Pride are those for community outreach and feedback • Note that Theory of Change and Barrier Removal are low since the tool has been introduced only in the past two year New Rare - Alumni Surveys August 2011

33. Use of Pride Methodology Trends Rare - Alumni Surveys August 2011

34. Use of Pride Comments Please feel free to give any specific feedback you may have about the training you have received or the Pride methodology in the space below. Need refresher course or something send via e-mail on PRIDE methodology tools ~ Bradley Phillip (CM Kent 5) Pride methodology I learned is very modern and useful in my organization, communities and my personal career ~ Gankhuyag Balbar (CM PEP 2) Maybe give new training courses to alumni for updates on the new curriculum of today's pupils. And included in the master. ~ Guadalupe De la Cruz Guillén (CM Guad 2) Usually partners like TOC and when explaining it they agree on my campaign issues. Bolortsetseg Sanjaa (CM PEP 2) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

35. Impact and Network Effects Rare - Alumni Surveys August 2011

36. Impact and Network Effects Summary Rare - Alumni Surveys August 2011

37. +Campaign Follow-up is High Rare - Alumni Surveys August 2011

38. Continuing Campaign Comments Did you continue your campaign after your formal partnership with Rare ended? If Yes, please briefly describe the work and how the project was a follow-up to your original campaign. Continue to hold events and activities with key stakeholders to participate in the conservation actions ~ Ana Luisa Figueroa Carranza (ED Guad 7) Mainly the construction of pilot villages to protect ecological restoration work. Time in 2011-2014, the village-level development and ecological restoration, to reduce the consumption of organic forest combine together to save the multi-party interests do not suffer. ~ Gedu (ED China 1) In solid waste began a new campaign in 4 new communities on the coast and then worked with the mayors of the municipalities in fire management crews prepared fire and now we are notified before a burn in your plot. ~ Rodrigo Migoya von Bertrab (Supervisor Guad Traditional) Currently being done in Canopy Indonesia is the Orchid Conservation of Nature in Merapi. We record over the natural orchid species that still exist around the southern slope of Merapi, precisely in Turgo hill. Later this orchid orchids cultivated by farmers in the hamlet of Turgo. It also made assistance to farmer groups and conducted training. ~ Sri Ulie Rakhmawati (CM Bogor 2) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

39. Threat Reduction Comments In the years following your campaign, do you feel your campaign led directly to or contributed to the reduction or mitigation of an important threat to the environment, and/or a benefit to the conservation target? If Yes, please briefly describe the threats reduced (or mitigated), and the conservation results. We believe the barrier removal activities focused on promoting legal hunting (obtaining permits, hunting only in authorized areas, etc.) have led to a reduction of illegal hunting of gazelle and marmots in our target areas. ~ Amanda Fine (Supervisor PEP 1) Villagers began artificial grass, mowing livestock, to protect the wetland, so as to better protect the black-necked cranes. ~ Dao Meibiao (CM China 1) Search for firewood in the forest is reduced, from 3 times to 2 times. time for the forest began to move into the garden of energy are developed and to date has shown positive results but also firewood and fodder crops (chili sauce, peanuts and corn) ~ Istiyarto Ismu (CM Bogor 3) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

40. Post-Campaign Training Comments Have you trained someone else in Pride methodology since your Pride campaign ended? If Yes, please briefly describe how many people and when you trained them? Yu River in 2009, trained 46 protected areas ~ Zongzhou Zhang (Supervisor China 1) Performed on two training & debriefing program rulemaking LIF-AFEP village, involving 30 org, in July 2010 ~ Zakiah Najdy (CM Bogor 1) Rare China 1 and China 2, total 15 people ~ Yanang (Angela) Cun (CM Kent 3) Given that I am coming to the States to do my PhD, before coming here I have trained five people in Pride methodology. ~ Santi Saypanya (CM PEP 1) A dozen people. I assisted Rare in a follow up study and had to train my enumerators. ~ Brooke Nevitt (CM Kent 9) Note – Quotations require written consent to use externally Rare - Alumni Surveys August 2011

41. Post-Campaign Influence Comments Have you influenced someone during your campaign who has gone on to accomplish something significant on behalf of conservation? If Yes, please briefly describe this person, how their involvement in the Pride campaign influenced them, and what actions they have taken towards conservation as a result. The person that I have influenced during my campaign is the mayor of Lansak Municipality who has interested on the wildlife conservation activity. She has to continue the campaign activity to promote wild meat free in her area and the campaign material as billboard and poster still in there area. Angkana Makvilai (CM PEP 1) Yes, During Wildlife event activity in May, biology teachers were helping to volunteer with students for activity. Because we find a new local partner which is Local Education Culture agency in Dornod aimag (name of the province) then who is Education Manager engaging with Biology teachers. Bolortsetseg Sanjaa (CM PEP 2) Many poachers in my project area have left illegal bushmeat hunting for trade and today they are organized in communities groups of beekeepers and fishermen. Some of them continue to help us, park managers as data collectors, guides during antipoaching patrols, also denunciation of illegal activities. We can quote also teachers who continue to run conservation education activities in the primaries schools using our techniques and materials. Jean Bosco POUOMEGNE (CM Kent 8) Rare - Alumni Surveys August 2011 Note – Quotations require written consent to use externally

42. RarePlanet.org Rare - Alumni Surveys August 2011

43. RarePlanet.org Summary Rare - Alumni Surveys August 2011

44. ΔRarePlanet satisfaction • has gone down from an average of 4.0 to 3.4 2010: Over the past year, how important have the tools on RarePlanet.org been to the successful implementation of your Pride campaign? 5 - RarePlanet.org has been an extremely important tool 4 - RarePlanet.org has been a very important tool 3- RarePlanet.org has been a moderately important tool 2 - RarePlanet.org has been a slightly important tool 1 - RarePlanet.org has not been an important tool 2011 + 2011B: Over the past year, how satisfied have you been with the tools available on RarePlanet.org? 5 - Completely satisfied 4 - Somewhat satisfied 3 - Neither satisfied nor dissatisfied 2 - Somewhat dissatisfied 1 - Completely dissatisfied Rare - Alumni Surveys August 2011

45. RarePlanet.org Comments Please feel free to give any specific feedback you may have about the support you have received from Rare, RarePlanet.org, or the alumni mentor in the space below. (these quotes have been pulled specific to RarePlanet) I think, I was uploading all campaign activities in Rare blog, and people wrote some reactions and comments to me. That is good feedback to me after evaluate my work in Future too. ~ Bolortsetseg Sanjaa (CM PEP 2) RarePlanet.org has not been accessible on-site for much of the campaign due to very limited internet access ~ Kame Westerman (Supervisor PEP 1) I am very satisfied with the Rare supports, and Rareplanet.org. All of the supports and helps from Rare are very productive and useful with our community, organizations and for me personally. Thank you very much to Rare ~ Gankhuyag Balbar (CM PEP 2) As programs are super, I am not satisfied because I can not access them due to problems with the system ~ Maribel Sánchez García (CM Guad 2) Rare - Alumni Surveys August 2011 Note – Quotations require written consent to use externally

46. Needs for Continued Impact Rare - Alumni Surveys August 2011

47. i Post Campaign Resources • Need for additional funding and community awareness “What was needed to reach conservation impact after your official Pride campaign completed?” Rare - Alumni Surveys August 2011

48. Post Campaign Resources Comments In the upcoming year, how else do you expect the post-campaign impact to develop? We think, and increase in BC brings success and influence to other hunters. In future, we will more find some solution for conservation education project when work on proposal in maybe next year. ~ Bolortsetseg Sanjaa (CM PEP 2) management of resources to establish more organic plots, promote synergies insitutionalism, community and social organization to the attention of the projects established ~ Martin Castillo (CM Guad 4) District and provincial government support of community governance area (Forest Mukim) in kemukiman Leupung, Aceh Besar ~ Zakiah Najdy (CM Bogor 1) Looking for funding to conduct survey to use for decisions when the moratorium lapse in 2015. ~ Yalap P Yalap (CM Kent 1) Rare - Alumni Surveys August 2011 Note – Quotations require written consent to use externally

49. Non-conservation Organizations Rare - Alumni Surveys August 2011

50. i Non-Conservation Organizations Importance of partnerships with non-conservation organizations tends towards “very important” (3.5), but: - Opinions vary greatly between campaigns- This score is lower than last years (3.8) How important are partnerships with non-conservation organizations to the success of your organization's mission? Extremely important Very important Moderately important Slightly important Not at all important Rare - Alumni Surveys August 2011