William Toth is a trusted expert in such areas as logistics, sales and business operation. The entrepreneur behind multiple successful enterprises, and a business consulting firm, as well as the owner/operator of two trade-exchange-based franchises, Toth has unique but considerable insight into what drives enterprise growth and profitability.
Sales, as William Tothknows, tends to be a major driving force behind business success. And taking steps to sharpen one’s sales skills can help to make you an integral part of your firm’s sales team. To become a better salesperson, consider:
Changing your perspective. Approach sales not from the standpoint of “I need to close,” but rather from the desire to build a relationship; one that may lead to more successful outcomes down the road.
Better understanding your brand. Remember: you’re fulfilling a need. When you really get to know your brand, and your customers, you’ll better understand how your brand or company can meet that need.