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One of the best ways to get in touch with the customer base is to print a promotional postcard. Itu2019s both convenient and non-invasive due to its typically compact nature.
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INTRODUCTION • Direct mail marketing allows people to physically receive a token message from your company. • One of the best ways to get in touch with the customer base is to print a promotional postcard. • It’s both convenient and non-invasive due to its typically compact nature.
WHY POSTCARD ADVERTISING? • Surveys suggest that consumers are more likely to respond to postcards than digital marketing campaigns. • Postcards are a cost-effective marketing channel that can have great conversion rates. • There are numerous ways to print postcards to suit your marketing need.
LARGER AND HEAVIER POSTCARDS • Modern printing technologies have made it more cost-effective to print large quantities regardless of the size. • Varying the size of the paper is one of the easiest and most effective ways to make your postcard stand out and leave a lasting impression.
BOLD AND BRIGHT COLORS • Keep in mind that colours can influence the recipient’s mood. • Using bright and bold colours compared to pastels is an indicator of modern intense lifestyles and mental processes.
UNIQUE TEXTURES • By tapping into the recipient’s memory, textured postcards can create long-lasting brand awareness. • Print media that looks attractive and feels amazing to the touch encourages the recipient to hold onto it a bit longer.
GLOSSY OR MATTE FINISHES • Most postcards feature a glossy UV coating to help enhance the colours and message to stand out. • For a more sophisticated look, printers often use a matte finish, which is a dull coating that produces minimal glare.
COUPONS AND SPECIAL OFFERS • A call-to-action that encourages the recipient to be proactive has several benefits. • Multi-purpose postcards provide a great way to not only save money but also save the environment without going completely paperless.
CHOOSING A CUSTOM POSTCARD PRINTER • With a wide range of postcard printing services, marketers can create exactly what they need for their postcard mailing campaign to appeal to their target audience.