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Fantasy Dreams

Allen Eiselin. Risa Katayama. Fantasy Dreams. Ryan Lee. Sary Churn. Lacy Browne. Is it a good decision?. Disneyland Tokyo Resort Disneyland Resort Paris Hong Kong Disneyland Is it a good decision???. Disneyland Tokyo Resort. No ownership Control over design

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Fantasy Dreams

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  1. Allen Eiselin Risa Katayama Fantasy Dreams Ryan Lee Sary Churn Lacy Browne

  2. Is it a good decision? • Disneyland Tokyo Resort • Disneyland Resort Paris • Hong Kong Disneyland • Is it a good decision???

  3. Disneyland Tokyo Resort • No ownership • Control over design • Control over park operations

  4. Disneyland Tokyo Resort • #1 theme park in the world!!! • 95% of visitors came from Japan • Catered to the local preferences • Asian cultures love the western culture • Celebrates Japanese holidays • Incorporates Japanese, foreign, and western foods within the park • Creates its own identity within the collection of Walt Disney theme parks

  5. Disneyland Resort Paris • 49% Equity • Financial Burden • USD $5 billion total cost • USD $1 billion budgeted • Financial Aide • Loan payments deferred • Royalties payment deferred • Injections of USD $500 million from a Saudi prince

  6. Disneyland Resort Paris • Learning from mistakes • Compared Europe to Japan • Individualistic Vs Collectivistic • Did not adapt to the local culture • An American theme and culture • Different eating habits • French sit down and eat • Germans love to have beer with lunch

  7. Disneyland Resort Paris • Learning from mistakes • Local economic recession • Falling real estate prices • Huge debt caused by going over budget • Not much added value from Walt Disney Studios • It was not unique

  8. Hong Kong Disneyland • Goals • Gain access to the fast growing Chinese and South East Asian markets • Maintain global leadership • Keep competition in check • Expand entertainment, merchandise, film and video businesses

  9. Hong Kong Disneyland • Economics • Increasing population • Promotes a growing tourism industry • Recovering from deflation • High unemployment • Weakened Hong Kong Dollar

  10. Hong Kong Disneyland • Role of Hong Kong Government • Bring in Hong Kong Disneyland • 51% equity in Hong Kong Disneyland • Boost the tourism industry • Bring in more revenue • Reduce unemployment

  11. Hong Kong Disneyland • Role of Hong Kong Government • Infrastructure • Roads • Penny Bay Rail Link • Ferry piers • Walkways • Car parks • Police/Fire/Ambulance stations • Drainage and sewage works

  12. Hong Kong Disneyland • Law • “One country, two systems” • Growing political stability • Selected censorship • Out of control piracy/copy write infringement

  13. Hong Kong Disneyland • Finance • Projections are feasible and realistic • Corporation tax rate that Disney will be charged with is at 17.5% • Break-even point to be at a high level (cost of construction)

  14. Hong Kong Disneyland • Global Marketplace • Accessibility of Mainland China • Ability to attract U.S. Visitors • Impact of Internet sales

  15. Hong Kong Disneyland • Culture • Eating habits • Love to Eat seafood, a symbol of high standard food. • Holidays • Lunar New Year’s Day (22nd to 24th) • Spending Habits • Spend less money on food and devote their surplus income for leisure activities

  16. Is it a good decision??? • Learn from the past • Mistakes • Success • Hong Kong Disneyland • Accessibility • Chinese Market • Ripe economy

  17. Is it a good decision??? • Keys to success • 3p’s • Pride • People • Profit • Know the culture • Keep true to the Disney dream

  18. Is it a good decision??? • Yes!!!

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