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Technology Giant of the 21st Century

Technology Giant of the 21st Century. PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil October 28, 2008. Products & Services. Public company focused on search services Operates web sites at many international domains

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Technology Giant of the 21st Century

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  1. Technology Giant of the 21st Century PRESENTED BY:Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil October 28, 2008

  2. Products & Services Public company focused on search services Operates web sites at many international domains Corporate clients: advertisers (cost effective advertising, content publishers (revenue generating search services)

  3. Components Gmail Google Transit Google Maps Google Scholar Google Glossary Google Notebook Google Chrome Google Phone Android software

  4. Phone and Android Google Phone rivals Apple’s iPhone Android software Gives users freedom to download coded apps from other developers

  5. in the U.S.: Company Philosophy: Never settle for the best Has proven this through innovation of technology and increasing the value of it’s products.

  6. Following the path of Chrome Expansion into a new market by creating their own internet browser. • Identifying consumer’s needs and creating a browser that’s satisfied those needs. • Start from scratch with the basic browser and innovate from there. • Launched September 2, 2008 • Features: - High Speed: Chrome's average per-page rendering time clocked in at 77.28 milliseconds (Internet Explorer 220.64 ms) - Security: Multi-process architecture - Stability: Each web application is run in its own environment - Simplicity: No menus or toolbars.

  7. Initial Problems with Chrome: - If you left a tab while it was loading, it wouldn’t load - Wouldn’t load some pages (video sites) - Wouldn’t load with Windows Vista - Doesn’t work with MAC computers How Google Has Reacted: - List of “Known Issues” online - Listen to customers’ problems - Has fixed most of the problem - Developing MAC version Beginning of the “Browser War” - Internet Explore 8, Firefox 3.1, and Apple Safari

  8. in China From global to local • 2000 • Generic Chinese version of Google • 2005 • Research center launched • 2006 • Google.cn launched

  9. Difference between Google.com and Google.cn • Redirect to Chinese • websites • Selected articles Tibetan freedom and international development Chinatibet news.com No pro Tibet articles Tibetan government website Tibetan Riot

  10. in China After Google.cn 2007--- Partner with China Mobile Google search available on mobile phone 2008 --- Partner with Kingsoft.Powerword Add new features on translation software

  11. Competition & ~ In the U.S. ~ ~ Internationally ~ - Domination of international search landscape - Search “audience” grew 10% (’06 - ’07); total Internet audience grew 8% - France (27%) - Spain (21%) - U.S. (8%) Market Share: Share of Searches (%) TOTAL MARKET SHARE – SEPT. 2008 http://digitaldaily.allthingsd.com/20080918/report-google- search-market-share-huge-again/ http://marketshare.hitslink.com/report.aspx?qprid=4&qpmr= 100&qpdt=1&qpct=3&qptimeframe=M

  12. ~ Argument for ~ Serve advertisers & users more efficiently Not a merger Wouldn’t remove a competitor Wouldn’t prevent Yahoo! from making similar arrangements No price increases for Google advertisers Google has been in contact with antitrust regulators ~ Argument against ~ Objection against alignment of 2 largest players in Internet ads (Antitrust challenges) Would create a strategic barrier against Microsoft Online search advertising too complicated & …The Pact • June 2008 - Yahoo! announced a non-exclusive partnership with rival Google • Still at an early stage in settlement negotiations, this pact would entail a 10-year deal

  13. & The Economy Today ~ Financial Crisis ~ Monday Oct. 20, 2008 • CEO Eric Schmidt - Google will make fewer acquisitions and hire at a slower rate • Advertising budgets are “under stress” • Profit growth slowed to its lowest level this year last quarter • Sales down 45% in 2008 due to investor concerns that a weakening global economy will hurt ad sales • Predicted loss in sales through 2010: $6.7 billion • Schmidt endorsed Obama Oct. 20 CEO Eric Schmidt Barack Obama with Schmidt at Google – Nov. 2007

  14. Sources Slides 11-13 • http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html • http://www.nytimes.com/2006/04/23/magazine/23google.html?pagewanted=1&_r=2&ex=1303444800 Slides 14-17 • http://news.cnet.com/8301-13860_3-9967498-56.html • http://news.cnet.com/8301-10784_3-9967369-7.html?tag=mncol;txt • http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-huge-again/ • http://searchenginewatch.com/showPage.html?page=3625072 • http://marketshare.hitslink.com/report.aspx?qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M • http://online.wsj.com/article/SB122393254528030085.html?mod=googlenews_wsj • http://www.time.com/time/magazine/article/0,9171,1158961,00.html

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