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Social Media 101

Social Media 101. Marketing Maine businesses with the power of the web. Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com. A Brief History. Brochures  Web 2.0  User Generated Content. Start small. Your Google Profile. Your Personal Google Profile.

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Social Media 101

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  1. Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

  2. A Brief History Brochures  Web 2.0  User Generated Content

  3. Start small

  4. Your Google Profile

  5. Your Personal Google Profile • http://www.google.com/s2/profiles/me

  6. Email Newsletters

  7. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic?

  8. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic? • Ask permision • This is not direct mail • Purchased lists = SPAM • Double opt-in

  9. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic? • Ask permision • This is not direct mail • Purchased lists = SPAM • Double opt-in • The ethical bribe • Entice new subscribers with something of value • Ebook | Tip Sheet | Recipes | Coupons

  10. Blogs

  11. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date

  12. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date • Repurpose content • Newsletters, press releases, ads

  13. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date • Repurpose content • Newsletters, press releases, ads • Most people won’t come to your blog • Make RSS feed & email options easy to find

  14. More Blog Tips • Find your voice • No one sees the world exactly as you do • Experiment with formal/informal, opinionated/general to see what generates comments

  15. More Blog Tips • Find your voice • No one sees the world exactly as you do • Experiment with formal/informal, opinionated/general to see what generates comments • Schedule it on your calendar • The habit of blogging takes time • I find every other week manageable, some like daily • Schedule your publishing (I write Sundays, publish Tuesdays

  16. Start Small

  17. Try Others

  18. 3 minutes – 1000’s of people

  19. Additional Resources • SmallBizSurvival.com • ChrisBrogan.com • MainePRMaven.com • SutherlandWeston.com • mainebusiness.mainetoday.com • FundraisingCoach.com

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