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GoodFruit Project: Enhancing Local Fruit Production in Estonia and Latvia

This cross-border project aims to boost the competitiveness of the Estonian and Latvian food industry through the development of new and improved local fruit and berry production. The initiative, supported by the European Regional Development Fund, focuses on increasing small-scale processing, fruit and berry product development, training, research, and cooperation between producers and researchers in the region. Key activities include investments in technology, joint seminars, and the creation of processing networks. Entrepreneurs, students, and researchers can benefit from the opportunities offered, such as consultations, experimental production, and research projects. Market expansion in the EU is also a priority, with a focus on joint marketing strategies, common brands, and online promotion. Furthermore, the project aligns with national programs supporting cooperation in Estonia's agriculture and food sectors.

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GoodFruit Project: Enhancing Local Fruit Production in Estonia and Latvia

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  1. Projekt “GoodFruit” Project “Increasing competitiveness of Estonian and Latvian food industry based on new and improved local fruit and berry production development” „Eesti ja Läti toidutööstuse konkurentsivõime tõstmine kohaliku puuviljade ja marjade säilitamise ning tootearenduse edendamise kaudu”

  2. Project “GoodFruit” • Initiated by private and research institutions from Estonia and Latvia • Duration: June 2008 – July 2010 • Financially supported by the European Regional Development Fund (ERDF) • Project budget 1 000 000 eur

  3. Project partners • Polli Horticultural Research Centre • Pure Horticultural Research Centre • Non-profit association Kandavas Partneriba • Berry Farming OÜ • Lases Farm • Piladzi Farm

  4. Objectives • To increase and diversify small scale processing of horticultural products in Estonia and Latvia. • To reinforce fruit and berry product development in the region. • To foster relevant training, research and development activities promote co-operation between producers and researchers. • To promote novel fruit and berry storage techniques in Estonia and Latvia.

  5. Cross border co-operation to promote novel storage technologies . Project objective.

  6. Activities in project • Investments and study CA pellet technology(Pure Horticultural Research Centre, Piladzi Farm) • Joint seminars about storage technology. • Seminar held: 24. july 2008 Polli

  7. Project objective • Cross border co-operation to promote fruit and berry processing and product development.

  8. Activities in project • Investments into small scale processing lines to create experimental fruit and berry processing network and centre for product development (Polli Horticultural Research Centre, Lases farm) • Joint seminars about fruit and berry processing and product development • Seminars held: 24. July 2008 Small scale processing in Estonia 26. September 2008 Small scale processing in Latvia 19. May 2009 Formal opening Polli EFB and product development

  9. Thank You! Welcome to next seminar ! 27. November toPure Horticultural Research Centre “Practical seminar on storage issues and ULO technologies”

  10. Polli experimental fruit and berry processing centre19. May Initiated and funded by • Estonian University of Life Science and Project “GoodFruit” Target groups in Estonia and Latvia • Entrepreneures • Students and researchers

  11. Opportunities and activities in centre for product development Commodities • Fruit and berry juice processing • Drink carbonation • Seedoil processing, milling • Various preservatives • (Fermentation processes) • (Dehydration processes)

  12. Opportunities and activities in centre for product development • Individual consulting on productdevelopment together with assisted use ofprocessing equipment • Small scale experimental production • Initiation of various research and development projects in thefield of processing horticultural products • Initiation of various educational programmesand workshops

  13. Contact person Booking the time in facility and pricing please contact Arvi Koik Mob. +372 51 54 699 Arvi.Koik@emu.ee

  14. To reinforce co-operation is resource for success for small scale enterpranures • National, regional joint marketing “umbrella” organisation (Why not Estonian and Latvian? ) • Common brands for small entreprenures. • Common procurements, campaigns • WWW marketing (inter regional ,regional) • Common marketing strategys and channels. • Logistic, joint transport

  15. Perspectives - search new markets in EU • www.markkina.net , www.tomer.org • www.ngah-belgie.bewww.cvah.nl • www.irelandmarkets.comwww.nmtf.co.uk • www.marketplaceeurope.co.uk • www.anva.itwww.demarkthandel.at • www.svenskamarknader.com • www.komet-pirmasens.dewww.marktverband.ch • www.markedsbogen.dkwww.kr1981.dk

  16. EU and national programmes for support of co-operation in Estonia • Training and information activities / Koolitus ja teavitustegevuse meede 1.1 .(PRIA) • Development of new products, processes and technologies in the sectors of agriculture and food. / Põllumajandus ja toidusektori uute toodete, töötlemisviiside ja tehnoloogiate arendamine. (PRIA , meede 1.7) • Funding for applied research. /Rakendusuuringute toetus. (EAS) • Funding for shares of innovation. / Innovatsiooniosakute toetus.(EAS)

  17. Thank you and welcome back to Polli

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