4. Swedish creative entrepreneurs combine creativity and artistic integrity with accessibility and commercial know-how.

5. More and more companies see design as an important competitive factor that promotes innovation, creates differentiation, increases sales and strengthens the brand.

6. The design industry in Sweden consists of a number of individuals, companies, organizations, schools and agencies. Design remains a broad and varied community.

9. Sweden is seen as embodying all that is best about Scandinavian design, a style often referred to as minimalist, with clean, simple lines and a strong emphasis on functionality.