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Elypps Organic Clothing Located at 330 W. 58 th Avenue Daniele Ely: 740-816-6139 Jessie Lipps: 740-816-6777. Location. Location is In NY, NY The area is desirable because it is have a unique design on the exterior Trees surrounding the entrance as a tranquil vibe
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Elypps Organic Clothing Located at 330 W. 58th Avenue Daniele Ely: 740-816-6139 Jessie Lipps: 740-816-6777
Location • Location is In NY, NY • The area is desirable because it is have a unique design on the exterior • Trees surrounding the entrance as a tranquil vibe • It is very easily accessible by bus and car • Just enough room for a clothing store
What is our purpose? • Our purpose as a business is to promote a healthier lifestyle & unique clothing • Raise awareness about the future • Help your skin and environment by not using harmful toxins
What type of business are we? • We are an all organic merchandising store • Year round business, style of clothes based on the season STORE HOURS Monday-Friday: 11am-8pm Saturday: 11am-10pm Sunday: Noon- 6pm
Product & Service • We offer a unique brand of clothing • Inspiration for others • environmentally conscious and friendly • The benefits of our product • Natural dyes • No skin irritation • Awareness of what clothes SHOULD be made out of • What makes us unique among the competitors • environmentally friendly and • helps raise awareness for world • Desperate for more organic things • The use of natural dyes • The use of alternative fibers
Why buy organic clothing? • Growing non-organic cotton is harmful to the environment • Large amounts of pesticides • Health risks • Threatens wildlife • Contaminates air and ground • Causes major eco-system imbalances
Our Products casuals jeans sweaters dresses blouses skirts
Marketing Our Business • Location is in the heart of New York, New York • fashion is big • Teens • movie stars • Target audience • ages 18-35 • Female Audience • No specific income or educational level • Pricing ranges would be slightly above average • Very much affordable and excellent quality clothing • Range from $40 to $110 vs. $70 to $275 • Prices will increase every year • Demand of organic cotton and clothing
Competition • Hessnatur • Prices too high for the average person • Ours is a bit more realistic • Our product is significantly less costly • we sell products • We sell only the best clothing • We buy from the top organic clothing stores • Juno and Jove Beta, Threads for Thoughts, & We The Free • We will beat our competition by using our 3 step system • We will repeatedly advertise our cheap prices that are lower than theirs • We have more options/variations of Organic threads and colors that are one of a kind • We advertise our store heavily around our competitive stores
Comercial • ORGANIC CLOTHING.m4v