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The Retail Flower Shop. Window Displays. What is a Window Display?. Typically, the first glance into your shop that a customer receives Creates an image of the shop for the customer Research shows it can account for 35% of your business!!. Window Display. Doesn’t have to be expensive

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the retail flower shop

The Retail Flower Shop

Window Displays

what is a window display
What is a Window Display?
  • Typically, the first glance into your shop that a customer receives
  • Creates an image of the shop for the customer
  • Research shows it can account for 35% of your business!!
window display
Window Display
  • Doesn’t have to be expensive
  • Low-cost way of Advertising
  • Should change as each season/holiday changes
2 types of window displays
2 Types of Window Displays
  • Open Window Display
  • Closed Window Display
open window display
Open Window Display
  • You look through and see the store!
open window display1
Open Window Display
  • Advantages
    • View Store
    • More daylight in store
    • Allows customers to see lots of stuff
  • Disadvantages
    • Hard to develop theme (no backdrop besides store)
closed window display
Closed Window Display
  • Like a shadow box!
closed window display1
Closed Window Display
  • Advantages
    • Can have a dramatic message- no interference
    • Special lighting
    • Can change the Background
  • Disadvantages
    • Takes space out of interior
    • Has to have door so you can change window
    • May feel “not friendly”
window display themes
Window Display Themes
  • If you can think of it, it will work!
    • Holidays
    • Homecoming
    • Back to School
    • And so much more!
  • Theme has to be understood in 2 seconds! Especially for people driving
4 basic functions of a window display
4 Basic Functions of a Window Display
  • Attract Attention
  • Create Interest
  • Change Interest into Desire
  • Draw Customer Inside
attracting attention
Attracting Attention
  • Use of COLOR
  • Size of items in display
  • Creativity- something unusual/unexpected
  • Light- special lighting/sparkly/blinking
  • Movement- ex. Fan blowing streamers
creating interest
Creating Interest
  • Adding Details to the design…stuff the customer may only see if they take a second look!
changing interest into desire
Changing Interest Into Desire
  • Displays should be put out in a way that people can visualize them in their own home or on them
drawing the customer inside
Drawing the Customer Inside
  • Make the exterior inviting and friendly
  • Well-organized
  • Clean
other design tips
Other Design Tips
  • Create a Focal Point
  • Simplicity- don’t over crowd the window
window display assignment
Window Display Assignment
  • You will create a window display for your shop
  • First, choose a theme
  • Then, create a rough draft
  • Be sure your display meets the 4 functions of window displays
window display assignment1
Window Display Assignment
  • A final, neat & COLORED copy will be turned in for a 2 daily grades
  • This window display will also be a part of your Portfolio