The Three Important Steps Before Any Commercial Video Production

1. The Three Important Steps Before Any Commercial Video Production Today’s commercials are not like the ones you grew up with; today’s families don’t sit and watch their favorite shows together that often and most importantly, their choice of TV shows is often through online streaming services rather than broadcast services. The former doesn’t have ad breaks like your shows used to have during your growing years. Moreover, people now use many devices to watch their favorite shows, and hence to reach the targeted audiences, companies also have to change their commercials to suit these new markets. And all this will start with these three steps:

2. Know The Message You Want To Send The main purpose of a commercial has always been to promote the company the commercial is from and to spread its message. When commercials were being played on television, the main purpose of that commercial was to create brand awareness and to tell the targeted audiences about the new products from the company. However in today’s world where digital commercial and social media commercial as important as a TV commercial, this format has changed a bit. Now, your targeted audience can directly buy your product after seeing your commercial. Hence before you start shooting for the commercial, make sure you know what message it will convey. Is the main purpose of the commercial is enticing the targeted audiences to click on the link and make a purchase or is the purpose to gain brand awareness? Or do you want to commercial to show the social cause or message the company is supporting? Everything from scripting to the shooting of the commercial will depend on this important

3. factor. So, the first rule of a good commercial production is to make sure you know what message you want to send out. Create The Script As said before, once you know the purpose of the commercial you are making, the rest will follow that lead. The next important thing is to write a good script to fully express your intent or purpose. The following points need to be kept in mind while creating a script for your commercial: A good script. This is the driving force behind any good commercial. Make the script relatable to the targeted audience and send your message in as easy a manner as possible. The script should be gripping and must evoke a response in the targeted audience. It should make the audience feel at

4. ease and also inquisitive enough to engage with the company more. It has been found time and again, that commercials that can make the audience laugh and invoke a feeling that the product or service is very important to their lives have succeeded more than commercials that just say their message. The script should make the audience take prompt action. This is where commercials of today differ from their predecessor. Today, an audience can see a commercial and respond to it the next second. Hence the script should be that engaging that it will prompt the audience to make that click.

5. Do A Good Pre-Production Once the script is ready, the pre-production then should be done thoroughly. It includes finding the location for the commercial video production, the cast, and other items needed for the production. A very important step at this time is to make sure that the commercial is in line with the company’s brand image. If needed, the script should be revised, and the cast should be selected to make sure everything fits the corporate image of the brand. The company that is going to do the commercial video will create a storyboard and shot list to show how the shooting will be done. Only when everything is at its best, then only should the filming start. So, these are the three important steps that need to be perfected before filming a successful commercial video.