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A Short Introduction To CTV And OTT Advertisement

Ever since the growth of home entertainment, tv commercials have been thefavoured form of advertising for almost all brands and companies. However, with the advancement of Connected TV (CTV) and the rise of Video-on-demand services, the concept of TV advertisement is changing fast.

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A Short Introduction To CTV And OTT Advertisement

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  1. TV Advert Production London

  2. A Short Introduction To CTV And OTT Advertisement Ever since the growth of home entertainment, tv commercials have been the favoured form of advertising for almost all brands and companies. However, with the advancement of Connected TV (CTV) and the rise of Video-on-demand services, the concept of TV advertisement is changing fast. Today’s TV ads have to be made in a way that they can be broadcast through CTV and streaming services like Netflix. They are no longer the same as your traditional tv ads. Hence if your company requires one, you will need to find companies doing tv advert production in London that specializes in CTV and OTT ads. If you are not sure about these two fields, here is a quick guideline.

  3. What is OTT? The next term you need to understand is OTT. OTT (Over-The-Top) stands for any gadget or service that stream videos, ads and all other kinds of digital content. It can be anything from an Xbox to a PlayStation to Fire TV, Apple TV, as well as a Smart TV. Similarly, Netflix, Hulu, Disney+ and Apple TV are all also part of OTT. In other words, OTT is the method of delivery of content while CTV is the device to view that content.

  4. What is OTT? The next term you need to understand is OTT. OTT (Over-The-Top) stands for any gadget or service that stream videos, ads and all other kinds of digital content. It can be anything from an Xbox to a PlayStation to Fire TV, Apple TV, as well as a Smart TV. Similarly, Netflix, Hulu, Disney+ and Apple TV are all also part of OTT. In other words, OTT is the method of delivery of content while CTV is the device to view that content.

  5. What are the advantages of CTV ads? • There are many reasons why CTV ads are becoming more important to brand and companies than traditional TV ads. That is because: • The audience is engaged, and they have little to no option of skipping the ads. Hence the ads are sure to reach the targeted audience. • There are ample first-party data for the marketers to work on. The ads thus created will be highly targeted to a particular audience and hence have more success than linear TV ads. • The cost of placing the ads are much cheaper than that of traditional TVs, so the advertisers can reach their audiences on a much lower budget. • Most importantly, advertisers can measure their reach through a CTV or OTT ad. They can know if their ads are turning into conversation or not and can change them fast if it is not working.

  6. What are the challenges of OTT advertisement? Before looking for a company specializing in OTT tv advert production in London, it is also important to know the challenges of Ott adverts. The first important thing is that, since it is a new frontier, it is a very fragmented market with very few guidelines and operation standards. There are nearly 200 to 300 service providers in the market and each of them has its own business model making it very confusing for advertisers. Secondly, the tracking system is not that developed yet because OTT ads can’t be clicked like a digital ad. There is no option of tracking the audience through cookies or tracking pixels so you can’t really get the true picture of how many conversions the ads are getting.

  7. CONTACT For more information on the services we offer please feel free to get in touch with us: 020 3489 5225 Email: info@thewhitetuskstudios.com Unit 1 63-67 Athenaeum PlaceMuswell HillLondonN10 3H Website - https://www.thewhitetuskstudios.com/videos/film-tv-production

  8. Thank You

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