1. Bleisure Module 713: Multinational and tourist groups Presentationby Arsiriy Karl and Baechler Magalie on November 11th 2013

2. Table of contents • Introduction • Definition and examples • Companies using bleisure • What encourages bleisure and opportunities • Different views on bleisure • Relationship between travel law, leisure and business • Conclusion • Sources

3. 1) Introduction • More people traveling • Travel for leisure and business purposes • Mix of thesecategories: bleisure

4. 2) Definition and examples • From Collins Dictionary: « Bleisureis the blurry line between business and leisure trips » • Growing trend in travelindustry • First emerged in USA and then Europe • Top destinations for bleisure in USA: San Diego, Seattle and Denver

5. Vacation time goes unused by most Americans Source: Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ Also used by Roland Schegg

6. 3) Companiesusingbleisure • Design Hotels • James Hotels • Ritz-Carlton (Marriott) • StarwoodHotels • CitizenM

7. 4) What encourages bleisure and opportunities • LCCs and TCsmethods • Globalisation of information and merging life styles • Hotelloaylty programs • Lostopportunities: www.bleisure.com/ • Cruising?

8. 5) Differentviews on bleisure • Benefits for employees and employers • Employees: lesstired, save money, not frustratedbut happier, spend more time withfamily • Employers: save money, better image of company, more efficient and productive

9. 6) Relationship betweentravellaw, leisure and business • Furtherlegal trend evolution in comparisonwithtraditional packages

10. 7) Conclusion • New trend • Has a lot of advantages • Will probablyexpand in Eastern countries

11. 8) Sources • Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyalty-programs • Bluiminck, Natalie (2010). Beste en slechtstehotel van Nederland". Retrieved from http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/ • Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved fromhttp://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/ • Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure • Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from http://www.parliament.uk/briefing-papers/sn06040 • Design Hotel AG. Best of bleisure. Retrieved from http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9 • Dezeen.(2008).. CitizenMby Concrete.Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/ • Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special-report-bleisure-principle • Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ • Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality-news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier+%28eHotelier+Global+Hospitality+News%29 • Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcations-provide-fun-on-budget-in-tight-times/nQt9c/ • The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece