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FynBus SMS-Billetten: Streamlining Public Transport Payment

FynBus introduced SMS ticketing in 2008 as a pilot project with TDC to facilitate easy bus fare payment for passengers. The system allows for quick transactions, refunds, and personalized customer support. Over 221,500 tickets sold, generating revenue of 5.3 million DKK. The focus is on user-friendly experience and future plans include SMS event tickets, group tickets, and enhanced fraud prevention. For inquiries, contact Martin Krogh at mbk@fynbus.dk or 3067 1162.

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FynBus SMS-Billetten: Streamlining Public Transport Payment

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  1. FynBus og sms-billetten

  2. Ca. 700.000 køreplantimerCa. 350 busser18 mio. passagererBilletindtægter: 230 mio. Kr.10 kommunerRegionen Om FynBus

  3. Udbudt siden 29. januar 2008Pilotprojekt i samarbejde med TDCFormål: At bane vejen for sms-betalingDispensation fra Forbrugerombudsmanden Om sms-billetten

  4. Samarbejdsmodellen FynBus (kundebetjening, evt. refusion) Kofoed & Co. (Daglig service, fejlsøgning og idé-udvikling) OnlineCity (Gateway og teknik) Teleselskaberne (individuelle aftaler vedr. økonomi)

  5. Konceptet

  6. Resultaterne 221.500 solgte billetter Omsætning på 5,3 millioner kroner Ca. 500 billetter om dagen Totalt set: 11 klager

  7. Erfaringerne Det skal være nemt, nemt, nemt at bruge og forstå. Når der er en fejl, så ret den. Personlig brugerkontakt er vejen frem.

  8. Fremtiden SMS-event billet (kampagnebilletter) Gruppebillet (flere rejsende på én mobiltelefon) Bekæmpelse af snyd (øgede kontrolmuligheder)

  9. Spørgsmål ? Martin Krogh mbk@fynbus.dk Tlf. 3067 1162

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