Brainstorming

1. Brainstorming

2. Brainstorming “Inventions are not solely the making of material things, inventions are also the mental unleashing of ideas by a genius with a sixth sense.”

3. What is Brainstorming ? Brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. Brainstorming helps us think outside of traditional the patterns we are programmed with to think new ideas

4. Types of Brainstorming: • Individual brainstorming • Is the use of brainstorming in solitary. • Group Brainstorming • Can develop ideas in more depth than individual brainstorming.

5. Individual Brainstorming

6. Individual Brainstorming • Several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming. • This can occur because groups aren't always firmin following the rules of brainstorming, and bad behaviors creep in. Mostly, though, this happens because people pay so much attention to other people. • your own, you don't have to worry about other people's self-confidenceor judgment, and you can be freer and more creative.

7. Group Brainstorming

8. Group Brainstorming • Here, you can take advantage of the full experience and creativity of all team members. When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. You can develop ideas in greater depth with group brainstorming than you can with individual brainstorming. Problem: Group brainstorming can be risky for individuals. Unusual suggestions may appear to lack value at first sight – this is where you need to chair sessions tightly, so that the group doesn't crush these ideas and stifle creativity.

9. Methods to improving Brainstorming sessions: • There are 5 methods to improve brainstorming. • Postpone and without your judgment of ideas • Encourage wild and exaggerated ideas • Quality counts at this stage , not quality • Build on the ideas put forward by others • Every person and every idea has equal worth

10. Rule 1: Postpone and withhold judgment of ideas • Do not pass judgment on ideas until the completion of the brainstorming session. Do not suggest that an idea won’t work or that it has negative side-effects . All ideas are potentially good so don’t judge until afterwards. At this stage, avoid discussing the ideas at all, as this will inevitably involve either criticizing or complimenting them. Ideas should be put forward both as solution and also s a basis to spark off solution. Even seemingly foolish ideas can spark off better process . Note down all ideas. There is no such thin as al bad idea. The evaluation of ideas takes up valuable brain power switch should be devoted to the creation of ideas. Maximize your brainstorming session by only spending time generating new ideas.

11. Rule 2: Encourage wild and exaggerated ideas • It is much easier to tame a wild idea than it is to think of an immediately valid one in the first place. The 'wilder' the idea the better. Shout out bizarre and unworkable ideas to see what they spark off. No idea is too ridiculous. State any outlandish ideas. Exaggerate ideas to the extreme. Use creative thinking techniques and tools to start your thinking from a fresh direction. Use specialist software such as Innovation Toolbox to stimulate new ideas more easily.

12. Rule 3: Quantity counts at this stage, not quality. • The more creative ideas a person or a group has to choose from, the better. If the number of ideas at the end of the session is very large, there is a greater chance of finding a really good idea. Keep each idea short, do not describe it in detail - just capture the essence of the idea. Brief clarifications can be requested. Think fast, reflect later. Go for quantity of ideas at this point; narrow down the list later. All activities should be geared towards extracting as many ideas as possible in a given period.

13. Rule 4: Every person and every idea has equal worth. • Every person has a valid view point and a unique perspective on the situation and solution. We want to know yours. In a brainstorming session you can always put forward ideas purely to spark off other people and not just as a final solution. Please participate, even if you need to write your ideas on a piece of paper and hand it out. Encourage participation from everyone. Each idea presented belongs to the group, not to the person stating it. It is the group's responsibility and an indication of its ability to brainstorm if all participants feel able to contribute freely and confidently.

14. Rule 5: Build on the ideas put forward by others • Build and expand on the ideas of others. Try and add extra thoughts to each idea. Use other people's ideas as inspiration for your own. Creative people are also good listeners. Combine several of the suggested ideas to explore new possibilities. It is just as valuable to be able to adapt and improve other people's ideas as it is to generate the initial idea that sets off new trains of thought.

15. Advantages of Brainstorming: • Encouraged Creative Thinking. • All ideas are accepted. • Changing the mindset with one focus. • Developing team activity. • Motivation. • Generate new ideas. • Brainstorming builds involvement, commitment, loyalty, and enthusiasm. • Participating in the sessions stimulates and unlocks people’s creative talents. • Brainstorming also builds self-esteem because people are being asked for their participation and their ideas.

16. Uses of Brainstorming: • Written documents and articles. • Investment decisions. • Management methods. • New and better. What ever you want! • A Large number of ideas can be allocated in short time. • Each participants have an opportunity to speak • Provides valuable feedback information to resource person. • Active participation is stimulated for next activity.

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