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Tampa Bay HealthCare Collaborative

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Presentation Transcript

  1. Tampa Bay HealthCare Collaborative Getting a Better Return on Investment (ROI) for your Corporate or Community Health Fair

  2. Assessment & Engagement: Why and How? • Michael Loyal • System Marketing Manager-Physicians • BayCare Health System

  3. Health Risk Assessments • Objectives • Prevention, Early Detection & Wellness • Increase use of online Health Risk Assessment • Brand Awareness • Patient Volume • Strategic Partnerships • Implementation Strategies • Phase 1 • Implementation • Awareness • Utilization • Phase 2 • Engagement

  4. YourHealthRisk.org

  5. YourHealthRisk.org • 13 Clinical Topics • - Heart Aware - Cancer Aware – Colon • - Stroke Aware - Cancer Aware – Prostate • - Vascular Aware - Cancer Aware – Breast • - Diabetes Aware - Weight Aware • - Lung Aware - Spine Aware • - Sleep Aware - Joint Aware • -Cancer Aware - Lung

  6. YourHealthRisk.org • Promotion – “7 Minutes Could Save Your Life” • Newspaper • Radio • Outdoor • Online • Social Media • Google AdWords Newspaper Ad Outdoor Board

  7. Sleep Aware

  8. Sleep Aware

  9. Sleep Aware

  10. Sleep Aware

  11. Sleep Aware

  12. YourHealthRisk.org • Engagement

  13. YourHealthRisk.org

  14. YourHealthRisk.org • Results • 106,665 Unique Visitors • 15,000 submitted HRAs • Most Submitted HRAs • Heart – 3,807 • Colon Cancer – 2,450 • Spine – 1,340 • ROI

  15. YourHealthRisk.orgPhase II • Employer Engagement

  16. YourHealthRisk.orgPhase II • Consumer Engagement

  17. YourHealthRisk.orgPhase II • Consumer Engagement • Geo-targeted Physician Referrals • Email • Direct Response • Preferred Access