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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013. Why i- gas industry ?. A re we doing enough on the ONLINE field ? Company level Industry level IGU. Current status of the work. Legend : hasn ’ t started yet starting phase .. almost ready

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i-gasindustry

(not e-gasany more)

  • David Konvalina

  • Paris, March 26, 2013


Why i gas industry
Why i-gasindustry?

  • Are wedoingenough on the ONLINE field?

    • Companylevel

    • Industrylevel

    • IGU


Current status of the work
Current status ofthework

Legend: hasn’t startedyet

startingphase

..

almostready

finished


Companies active in sales marketing field on own websites

A1. Companylevel

Companiesactive in Sales& Marketing field on ownwebsites…

  • All (probably) companies use website as a standard communicationtool


As well as on external ones

A1. Companylevel

…as well as on externalones.

  • Intermediariese.g. comparisonsitesextremelyactive in makingcustomersswitching


Utilities start to communicate on social networks however with different success

A1. Companylevel

Utilities start to communicate on Socialnetworks, howeverwithdifferentsuccess

x

2,915

145

3,500,000

4,986


The more dirty energy source the better the website

A2. Industrylevel

The more dirtyenergysource, thebetterthewebsite


Igu site did not offer much to the external visitor

A3. IGU

IGU sitedid not offer much to theexternalvisitor…

2011

2013


Igu website has a significant potential for improvement

B. Futuredevelopment

IGU website has a significantpotentialforimprovement…

  • Recommendations:

    • Focus/purpose

    • Content

    • Layout

    • Navigation


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