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Thanks I had a great time….What’s Next?

Thanks I had a great time….What’s Next?. Analysis and action in roi for fundraising events Creative Event strategies Laura Hayes Morgan. What is your goal?. Immediate Fundraising ask Media Attention Announcement Cultivation or Stewardship. And now what is our strategy. Process.

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Thanks I had a great time….What’s Next?

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  1. Thanks I had a great time….What’s Next? Analysis and action in roi for fundraising events Creative Event strategies Laura Hayes Morgan

  2. What is your goal? • Immediate Fundraising ask • Media Attention • Announcement • Cultivation or Stewardship

  3. And now what is our strategy

  4. Process

  5. Definitions • EVENT ROI: The Net Value an event marketer gets from an event for the net cost that goes into producing it. • VALUE: Is much broader term than event revenue. • Event Cost: Financial Cost – but also the time and resources. The Opportunity Cost • Profit is net value minus net cost andevent ROI is Net Value Divided by NET Cost

  6. Traditional Measurements of ROI

  7. KPI for fundraising events

  8. Cost Per Donor Acquisition

  9. Measuring the Value over time

  10. Net Promoter score – “NPS”

  11. Helping the pipeline • Feed the Need!

  12. Sponsorship and Partners • Working with Corporations and Foundations • Partnerships with other schools, NGOs or non-profits • EXPECTATIONS

  13. Branding

  14. Questions • Creative Event Strategies • www.CreativeEventStrategies.com • 919.624.4946

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