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Interop Las Vegas

Interop Las Vegas. Interop Las Vegas 2011 Report & Interop Las Vegas 2012 Summary. Interop Las Vegas 2011 Event Feedback/Summary. Attendance of 13,530 Including 160 Press/Analysts See Media Coverage Highlights here: http://www.interop.com/lasvegas/2011/in-the-news.php

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Interop Las Vegas

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  1. Interop Las Vegas Interop Las Vegas 2011 Report & Interop Las Vegas 2012 Summary

  2. Interop Las Vegas 2011 Event Feedback/Summary Attendance of 13,530 Including 160 Press/Analysts See Media Coverage Highlights here: http://www.interop.com/lasvegas/2011/in-the-news.php See Video Testimonials and Quotes here: http://www.interop.com/lasvegas/exhibition/exhibitor-testimonials.php See a snapshot of audience company names/titles here: http://liveevents.techweb.com/collateraldownloads/interop/INTEROP-Las-Vegas-Misc/Interop_Las_Vegas_2011_Verified_Attendee_Snapshot.pdf

  3. Exhibitor Testimonials from interviews at the Las Vegas 2011 event • Jennifer Robinson-McAdams, Cisco: “We put our best foot forward and showcase our hottest technologies for these decision makers. Cisco exhibits at all four Interops throughout the globe. So we’re very much looking forward to the next one in Tokyo and then in Mumbai and New York, and we’ll most certainly be here in Las Vegas again next year.” • Dariann Lucarelli, Xirrus: “It’s a great mix of demographics for us. We really hit those core IT people that we’re constantly trying to hit throughout the year and various verticals that we’re trying to go after. • Mark Romano, WatchGuard: “We’ve been here at Interop for many, many years. We really enjoy the audience that comes here to Interop - they fit a profile that we’re looking for in our marketplace. We have had great success this year – just like last year. When we’re looking for IT professionals, people who make decisions about network security, this is the place to be. We’re very happy with the results we get here.” • Mark Campbell, McAfee: “We’ve seen a lot of great people coming in. Our booth has been full. It’s really a great show.” • Scott Bostwick, Barracuda: “Interop is a key show for us. You can see by the crowd over in our booth that this is the place where the action is. IT Directors come. We’ll always be at Interop. Interop is a key part of our strategy.”

  4. Expo Entrance

  5. Expo Floor

  6. InteropNet - NOC

  7. Audience Research Las Vegas 2011

  8. Methodology • The attendee surveys were fielded online by Decipher, Inc. A random sample of Interop Las Vegas registered attendees were invited by email to participate in an online survey. • The post-show survey was fielded from June 8th to June 27th, 2011. Results represent 242respondents.

  9. Attendee Profile Summary Job Function IT Decision Makers 74% Business Decision Makers 26% Company Size Large ( 500+ employees) 50% Medium (75 – 499 employees) 26% Small (1 - 74 employees) 24% Level of Responsibility Executive 23% Manager 45% Staff 32%

  10. Job Functions

  11. Company Size (# of Employees)

  12. Vertical Industries Q. What industry does your organization represent?

  13. Reasons for Attending Interop

  14. Have you previously attended Interop?a good mix of alumni and new attendees

  15. Involvement with IT Purchase Process: 95% net Q: What role(s) do you play in the purchase of IT products and services for your company?

  16. Involvement with Vendors: 90% net Q: What is your involvement with the IT vendors for your company?

  17. Product Category Involvement Q: Which of the following categories are you involved with evaluating, deploying, researching or possibly buying?

  18. IT Project Priorities Over the Next 12 Months

  19. The IT Spending Trend is Healthy for the Interop Audience

  20. Other Events Attended in the last 12 months Q. Which of the following events and conferences have you attended in the last 12 months?

  21. Interop Las Vegas 2012 • Conference: May 6 - 10 • Expo: May 8 - 10 • Mandalay Bay Convention Center

  22. Interop Las Vegas 2012 • Workshops (with sponsorship opportunities)* • audience forecasts • *Enterprise Cloud Summit • - Platforms (Sunday) & Private Clouds (Monday) 250-300 • *Enterprise Cloud Summit • - Big Data Workshop (Monday) 100-150 • *Desktop Virtualization & Transformation (Sunday) 100-150 • *IT Channel Summit (Monday) 100-150 • *IT Leadership Summit (Sunday & Monday) 100-150 • *Carrier Cloud & Managed Services (Wednesday) 50-70 • Conference Tracks (Tuesday – Thursday) • Cloud Computing • Virtualization • Data Center • Storage • Information Security & Risk Management • Networking • Wireless & Mobility • IT Management • Collaboration • Keynotes: Tuesday & Wednesday 8:30am - 10:30am • and Tuesday 1pm – 2:15pm • Expo Hall:Tuesday & Wednesday 10:00am - 5:00pm • Thursday 10am - 3pm Audience forecast • Total attendance 13,000+ • Media & Analysts 160+ • Exhibitors 350+ (100,000 sqft) *These workshops all have sponsorship opportunities associated with them, including thought leadership, marcom/branding, and targeted lead generation

  23. Special Areas on the Expo Floor • Cloud & Virtualization Zone • Security Zone • Mobility Zone • New Innovators Pavilion • InteropNet NOC (Network Ops Center) • InteropNet OpenFlow Lab

  24. Awards ProgramBest of Interop • Web site (work in progress re 2012 info.) www.bestofinterop.com

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