Keeping Your Community in the Loop. Friday, July 29 2:00pm-3:30pm. Keeping Your Community in the Loop. Moderator/Speaker: Antoine Haywood Membership & Outreach Director Philadelphia Community Access Media Speakers: Christina Anderson VP, Online Strategy
Friday, July 29
Membership & Outreach Director
Philadelphia Community Access Media
VP, Online Strategy
National Cable & Telecommunications Association
Newsletter (Vertical Response and Constant Contact)
Social media (Twitter, Facebook, Tumbler, Google+)
Social media dashboards (TweetDeckand Hootsuite)
THE KEY: All of these should be a party of your communications strategy.
Regularly scheduled newsletter distribution.
Consistent social media and blog posts
Strategic outreach using multimediapresentations.
Run informational/narrative segments on your channel, online and audio versions on community radio outlets.
Build a listserv for producers, members, staff and volunteers.
Still go old school: Social events, face-to-face meetings, and print materials are still very effective ways to keeping people connected.
Use your electronic outreach tools to drive traffic to your website and channel (e.g. creating links in newsletter that lead back to your home site).
Be strategic in your communications. Do not bombard constituents with information.
Clarity and brevity always help.
Think beyond your channel, but don’t forget your channel.
Develop simple communications guidelines that can make it easier for volunteers and interns to help you communicate on a regular basis.
Remember you are communicating with people and not random profiles and contacts in virtual space.