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If You Build It…Will They Come? Neil McNerney, M.Ed., LPC

If You Build It…Will They Come? Neil McNerney, M.Ed., LPC. The Need. The Problem. Traditional Recruitment Techniques. Email Email in all languages Newsletters Sign out front Bulletin Board Radio/TV. ONE WAY. Social Media. Facebook, Twitter, LinkedIn. ONE WAY. The Solution.

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If You Build It…Will They Come? Neil McNerney, M.Ed., LPC

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  1. If You Build It…Will They Come? Neil McNerney, M.Ed., LPC

  2. The Need

  3. TheProblem

  4. Traditional Recruitment Techniques • Email • Email in all languages • Newsletters • Sign out front • Bulletin Board • Radio/TV ONE WAY

  5. Social Media • Facebook, Twitter, LinkedIn ONE WAY

  6. The Solution

  7. Painting a Room

  8. TheTippingPoint Malcolm Gladwell

  9. The Three Crucial “Tippers” • Salespersons • Mavens • Connectors

  10. The Salesperson

  11. The Maven

  12. The Connector

  13. Utilizing Connectors • Ask for specific help • Yes/No • “Can you do your best to get 6 neighbors to commit to coming?” • Check in weekly

  14. Utilizing Mavens • Use their energy • Give specific ONE WAY tasks • Newspaper article • Newsletter

  15. The Potomac Falls Experiment • Six Schools – Two Connectors Per School • At least one in target demographic

  16. Results • Before – 5 signups • After - 148

  17. Other Ideas That Worked • “I” messages about the program • Direct phone calls to those you want to attend • Two weeks before and then the day before • Child Care ALWAYS helps • Newspaper “Community Calendar” section • Facebook • Website – front splash page • Giveaways

  18. Ideas That Don’t Work • Posters • “You really need this program…” • Road Signs • Worrying that program might get too big

  19. Community Leaders • Who are your influential Parenting Partners? • Pastors, Family Ministers, etc. • Social Service Agencies • Child Care Centers • Martial Arts Schools • “Mandated” Professionals • Barbers, Hairdressers • Medical Offices

  20. Community Leaders • Ask them for specific help: • “Can you use your church van to pick up a group of people that can’t make it otherwise?” • Can you attend? • Can you announce it at your services? • Can you invite 4 or 5 parents who would be interested?

  21. Ineffective Asking “Well, I sent out an email and asked for people to help. I even asked them to invite 2 or 3 other people to come, but it didn’t work.”

  22. Effective Asking “Hi, I’m planning an event and as I was planning it, I thought of you and wondered if you would be willing to help me. Can you call me back so we can talk about it? I think you’ll really like this program.”

  23. Your Program • What hasn’t worked? • Identify Your Connectors and Mavens • Why did you pick them? • Create an ask for connectors and mavens • Brainstorm non-traditional tipping point people.

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