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Community Transformation--Do Land Grant Universities still have a role?. Karl Stauber, Ph. D. Va Tech September 30, 2008. Community Transformation. Concept of Parallel Universes Prosperity Subsistence Survival LGUs were created to move people from Subsistence to Prosperity– Great Success.

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community transformation do land grant universities still have a role

Community Transformation--Do Land Grant Universities still have a role?

Karl Stauber, Ph. D.

Va Tech

September 30, 2008

community transformation
Community Transformation
  • Concept of Parallel Universes
    • Prosperity
    • Subsistence
    • Survival
  • LGUs were created to move people from Subsistence to Prosperity– Great Success
danville regional foundation
Danville Regional Foundation
  • Created in June 2005, DRF seeks to develop, promote, and support activities, programs, and organizations that improve the health, welfare, and education of the residents of the primary service areas of the hospital: Caswell County, NC, Pittsylvania County and the City of Danville, VA.
  • About $200 million in assets; grants about $10 million per year.
drf mission
DRF Mission
  • The Danville Regional Foundation is a catalyst for innovation and an agent for transformation. Understanding that significant community change takes time, the Foundation invests for the long term in efforts that promise sustained positive impact for the Dan River region. The Foundation is committed to development, promotion, and support of activities, programs, and organizations that address the health, education, and well-being of the region's residents.
danville region
Danville Region

Two great Challenges

  • Create a New Economy

Old economy based on textiles and tobacco is largely gone.

  • Create a New Culture

Old culture was hierarchical and promoted passivity, under education, and a “mill town” view.

drf s theory of change
DRF’s Theory of Change
  • Change the conversation to focus on progress;
  • Almost simultaneously start to change who is in the conversation to include the “excluded;”
  • Change the behavior of key players;
  • Then, and only then, change the outcomes for individuals and the community.
major challenges
Major Challenges
  • Under Education

@1/3 people dropout, Va aver 1/5

@ 11% BA/BS, Va aver 30%

  • Poor Health

Death due to cardio-vascular more than 2x Va Aver

Diabetes—Danville is 3x Va aver

major opportunities
Major Opportunities
  • Economic Success

Recruited over 7000 new jobs in 4 years

@ 50% are good wage

Growth of high tech firms in region like LunaWorks and NextGen Aeronautics, Inc.

major opportunities1
Major Opportunities
  • Cultural Progress

Galileo High


Positive Coverage in BBC, Wall St. Journal, and Washington Post

community transformation1
Community Transformation
  • Jane Jacobs’ Moral Syndromes

Guardian Commercial

Shun Trading Shun Force

Exert Power Agree Voluntarily

Adhere to Collaborate easily

Tradition with Outsiders

Respect Hierarchy Respect Contracts

guardian commercial
Guardian Commercial

Be Loyal Compete

Be exclusive Be Industrious

Treasure Honor Be Optimistic

  • LGUs were created to promote the “Commercial Solution.”
higher education institutions are one of the keys to transformation
Higher Education institutions are one of the Keys to Transformation

Friedman--“A developed country’s competitiveness now comes primarily from its capacity to innovate… “innovation is now the only path to growth, prosperity, environmental sustainability and national security for America. But it is also an incredibly competitive world. Many information industries require that products be improved by 100 percent every 12 to 36 months, just for the company to stay in business.”

community transformation2
Community Transformation

Freidman—” Our competitiveness…is based on having a broadly educated work force, superb research universities, innovation-supportive taxes, immigration and regulatory policies, a productive physical and virtual infrastructure, and a culture that embraces hard work and the creation of new opportunities.

community transformation3
Community Transformation

Why Invest In Rural America and How?

• Communities and firms without competitive

advantage will not prosper—they lapse into

decline or subsistence.

community transformation4
Community Transformation

Why Invest in Rural America and How?

• Nations, communities, and firms that prosper

constantly invest in creating new competitive

advantage rather than protecting old advantage.

Risk-taking entrepreneurs are one of the

keys to the continual seeking.

community transformation5
Community Transformation

Why Invest in Rural America and How?

• Economic improvement and growth alone are

not enough to sustain communities. They are

necessary, but not sufficient. Communities

that survive and prosper also invest in building

the social and human capital of their institutions

and people. But communities with high

social and human capital and declining economic

opportunity are not likely to have positive


community transformation6
Community Transformation

Public Research Universities are one of the keys to community transformation.

  • How do you get knowledge to communities?
  • How do you make sure the knowledge is actionable?
  • How do you get communities to see the difference between Confidence and Certainty?
  • How do you reach the “agents of change” at the community level?
community transformation7
Community Transformation
  • LGUs must customize the approach to each Customer.
  • What is the “theory of change” for every department, program, faculty member?
  • Communities/regions should be one of your key customers.
investment approaches
Investment Approaches

Old Competitive


New Competitive


Cluster Development ,

Networking & Finance

New Products &

Production Efficiency

High Capacity


Low Capacity


Training, Infrastructure &



TA, &

Bridge Finance

culture change approaches
Culture Change Approaches

How Communities Look:

Influencing their







Inward Looking----------------------------------------------------------------------------------------------Outward Looking






Victims of Others


culture change approached
Culture Change Approached

How Universities Look:

Knowledge of Field






Conceptual/ Theoretical----------------------------------------------------------Concrete/ Applied






Knowledge of Community

how does vt assist areas like danville
How does VT assist areas like Danville?
  • Focus on Creating New Competitive Advantage, not protect Old.
  • Build Community Capacity for New competitive Advantage.
  • Intentionally Focus on Closing the Gaps.
  • Get Opportunities from the Lab to Locale (targeted Communities) quickly.
  • Understand and support “mutuality.”
contact info
Contact Info

Karl N. Stauber

President & CEO

Danville Regional Foundation

103 S. Main St.

Danville, VA 24541