WHERE HAVE ALL THE SHOPPERS GONE?. Fortune Magazine September 22, 2014. WHERE HAVE ALL THE SHOPPERS GONE?. Retailers big and Small Continue to Disappoint Wall Street What’s Wrong and How Can They Fix It?
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Wal-Mart is trying to counteract the success of Dollar General and other dollar-store chains by rolling out its own small-format stores located in densely populated locations.
It plans to have 700 by February 2015 up from 400 at the beginning of this year.
In this era of vacillating consumer confidence, retailers either have to win clearly on price and convenience or wow customers with such innovative products or unique buying experiences to get customers to open their wallets