Strategic Management StratSim Company “B”. By Olivia Ortega, Jennifer Kakacek , Nikole Ellison and Jordan Truchan. Sports car Hold 100% of the market still Marketed to high income, and singles MSRP $35,652. The “ Buzzy ”. Luxury Car We currently hold ?% of the market
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Strategic Management StratSimCompany “B” By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan
Sports car • Hold 100% of the market still • Marketed to high income, and singles • MSRP $35,652 The “Buzzy”
Luxury Car • We currently hold ?% of the market • Marketed toward high income and enterprisers • MSRP $33083 The “Beaut”
AEV • We currently hold 100% of the market • Marketed towards eco-conscious consumers and value seekers • MSRP $28380 The “Bachelor”
Product Contribution – Period 10 Firm B Product Contribution Margins
Cocktails anyone? END !!!!!!!!!!!!!