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Strategic Management StratSim Company “B”. By Olivia Ortega, Jennifer Kakacek , Nikole Ellison and Jordan Truchan. Sports car Hold 100% of the market still Marketed to high income, and singles MSRP $35,652. The “ Buzzy ”. Luxury Car We currently hold ?% of the market

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Strategic Management StratSim Company “B”


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    1. Strategic Management StratSimCompany “B” By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan

    2. Sports car • Hold 100% of the market still • Marketed to high income, and singles • MSRP $35,652 The “Buzzy”

    3. Luxury Car • We currently hold ?% of the market • Marketed toward high income and enterprisers • MSRP $33083 The “Beaut”

    4. AEV • We currently hold 100% of the market • Marketed towards eco-conscious consumers and value seekers • MSRP $28380 The “Bachelor”

    5. Scorecard

    6. Scorecard

    7. Product Contribution – Period 10 Firm B Product Contribution Margins

    8. Net Income

    9. Stock Price

    10. Market Share

    11. Cocktails anyone? END !!!!!!!!!!!!!