Chapter 10. Mass Media and American Politics. Essential Questions. How does a politician use the media to talk to the public and how does the public use the media to talk to a politician? Does the media assist, impede or transform these messages?. The Mass Media Today.
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Stay on the offensive
Control the flow of information
Limit reporter’s access
Talk about the issues you want to talk about
Speak in one voice
Repeat the same message many times