CRUNCH AUSTIN - KILLEEN - PowerPoint PPT Presentation

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CRUNCH AUSTIN - KILLEEN

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  1. CRUNCH AUSTIN - KILLEEN JANUARY

  2. HIGH LEVEL METRICS - JAN National CTR Average .10%.

  3. CAMPAIGN PERFORMANCE METRICS - JAN

  4. CLICKS PER CAMPAIGN DAILY

  5. CPM BY AD GROUP - JAN

  6. CREATIVE PERFORMANCE - JAN

  7. SITE LIST REPORT HERE IS A SAMPLE OF THE SITES FOR JANAURY

  8. CONVERTER FUNNEL - KILLEEN The Converter Funnel panel shows the relative number of Natural Converters compared to New Natural Converters, Campaign Converters, and New Campaign Converters. • Natural Converters: Users who have been detected in a target zone, and then detected in a conversion zone within the number of days designated in the conversion attribution settings for that campaign, regardless of having been served an ad or not. • New Natural Converters: Natural Converters who have been detected for the first time in a conversion zone within the number of days designated in the conversion attribution settings for that campaign. • Campaign Converters: Users who have been detected in a target zone, served an ad, then detected in a conversion zone within the number of days designated in the conversion attribution settings for that campaign. • New Campaign Converters: Campaign Converters who have been detected for the first time in a conversion zone within the number of days designated in the conversion attributions settings for that campaign.

  9. NATURAL CONVERSION RATE AND NATURAL DAYS TO CONVERT – KILLEEN The Natural Conversion Rate panel shows what proportion of users naturally flow from target fences to conversion fences. The natural conversion rate is the percentage of users that have been detected in a target zone, not served an ad, and then detected in a conversion zone for the same campaign. It shows what the natural flow of users is from the target fences to the conversion fences if they are not served ads from the campaign. The Natural Days to Convert panel shows the average number of days it takes users, whether they’ve been served an ad or not, to go from a target zone to the conversion zone.

  10. CAMPAIGN CONVERSION RATE AND CAMPAIGN DAYS TO CONVERT - KILLEEN The Campaign Conversion Rate panel shows the percentage of users who were detected in a target zone, were then served an ad, and then were detected in a conversion zone for the same campaign. The Campaign Days to Convert panel shows the average number of days it takes users who were served an ad to go from a target zone to the conversion zone.

  11. DAILY NATURAL CONVERSION RATE – KILLEEN The Daily Natural Conversion Rate panel shows a daily breakdown of the new natural converter rate and repeat natural converter rate.

  12. DAILY CAMPAIGN CONVERSION RATE – KILLEEN The Daily Campaign Conversion Rate panel shows a daily breakdown of the new campaign conversion rate and repeat campaign conversion rate.

  13. DAILY CONVERSION LIFT – KILLEEN The Daily Campaign Conversion Rate panel shows a daily breakdown of the new campaign conversion rate and repeat campaign conversion rate.

  14. NATURAL CONVERSION RATE VS. CAMPAIGN CONVERSION RATE – KILLEEN The Natural Conversion Rate vs. Campaign Conversion Rate panel shows a daily graph of the natural conversion rate as compared to the campaign conversion rate. Please note these are rates and NOT number of users entering into the fence.