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BusinessMap3: Visualize and Analyze Data Geographically

BusinessMap3 is a powerful mapping tool that converts Banner data into clear maps, allowing analysis and visualization of geographical data. Easily identify alumni concentrations, blank spots, and target areas for mailings or events. Layer different types of information for detailed insights. Ensure data accuracy for optimal mapping results.

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BusinessMap3: Visualize and Analyze Data Geographically

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  1. Lehigh University Introduction to BusinessMap3 Tuesday October 28, 2003 LaVerne Williams, Software Support Administrator

  2. BusinessMap3Sales and Marketing Software • A powerful database mapping product that lets us easily visualize and analyze data geographically • Software automatically converts address records from Banner data into easy-to-read maps using Excel or MS Access • Will allow analysis of any Banner data as long as a zip code is included in your query results

  3. From Banner, BusinessMap3 can diagram geographical regions and clubs • Maps show where there may be blank spots in alumni records or where there are high concentrations of alums • Gives a better idea of who to include in mailings/events (i.e. within 50 miles of Atlanta, GA) instead of trying to interpret from spreadsheets • Maps can be layered to include several types of information (i.e. alumni in a geographical area, those alums who donated in that area, those alums in that area who donated and are parents)

  4. *Names have been changed to protect the innocent…

  5. Alumni Populations • With our ability to select specific criteria we can layer the data we want to see to give us a better picture of our progress: • “alumni” in the San Francisco area • The alumni in that area who were members of a fraternity or sorority • A 50 mile radius of that area for mailing invitations.

  6. Things to Consider • Your map will only be as good as the data entered in Banner. • Always check why some data is not included in your map (error msg popup) so that you can use that opportunity to clean up your Banner records • Practice makes perfect maps!

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