Content Writing – Everything you need to know WebTrafficIndia.IN is widely referred resource portal offering tips, tricks and information related to Search Engine Optimization, Content Writing, Social Media Optimization and other useful internet marketing related things
What is Content? • As per definition, Content Writing means creating the writing which appears on websites that are designed to sell or promote a specific product. • I define content as information which users seek while querying on search engines such as google, yahoo, bing, etc. • Through content, you are actually defining your products, services or skills, so as to make engagements.
7 C’s of Content Creating a great content which engages readers is like developing great websites. A compelling content can help in connecting to the readers directly. And definitely, content is there for establishing a communication. There are 7 C’s which help in creating engaging content which compels readers to make call to actions.
Compelling If we talk specifically of digital content, drafted to be published over internet, our main motive is to make engagements. Most of the web users typically scan the page and only read if they come across few words which are obviously relevant to them. In case, they come from search, they look for the words which they typed into their queries to determine relevance. In order to make your content compelling, you need to highlight those words so that web users easily notice these words.
Clear Be clear about your objective while writing content. You should be aware about the purpose of communicating with the person. Simply, beat about the bush and try to minimize the number of ideas in each sentence. You should use the language which readers can easily understand. Make sure that people shouldn't have to "read between the lines" and make assumptions on their own to understand what you're trying to say.
Complete Not only the massage should be clear but it needs to be complete also. The content should be based on facts and a complex message needs additional information and/ or explanation. A clear and complete subject line will result in better communication.
Correct Correctness means creating a message that doesn’t have any errors. While drafting content, you should double check grammar, punctuation, spelling, precision and sticking to the facts. The main object of publishing content is to connect with someone, to inspire, educate or entertain. The grammatically correct written content surely makes positive impact on the mind of the reader.
Courtesy Be kind and treat your readers with respect. While writing don’t be rude, pretentious or have a holier-than-thou attitude. You should use terms that show respect for the receiver contribute towards effective communication.
Concrete A thorough research based data is always appreciated. Try to support your content with factual material such as research data and figures. There is nothing like imagination if you writing content for business correspondence. If your content is supported by facts and figures, your audience has a clear picture of what you're telling them.
Conversational There is no denying the fact that communication is two way. Don’t try to write for search engine bots only as you’re dealing with humans. Don’t try keyword stuffing and like you are conversing with your audience.