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WHAT IS REMARKETING AND HOW CAN IT BENEFIT YOUR BUSINESS

Re-marketing is what happens when an advertisement haunts you on all your social media platforms<br>for days on end. Putting it in a nicer, more professionally accepting way, itu2019s the strategy which<br>utilises digital marketing to keep retargeting existing and potential customers.<br>Itu2019s done to give a push to consumers to try and convert them or to keep business coming from their<br>end.<br>With the u201ccookie policyu201d in place now, you can target people who visit your website or social media<br>platforms and thatu2019s why retargeting is a term thatu2019s newer and seeks to replace re-marketing but<br>here, weu2019re using th

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WHAT IS REMARKETING AND HOW CAN IT BENEFIT YOUR BUSINESS

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  1. HOW REMARKETING CAN BENEFIT YOUR BUSINESS? Re-marketing is what happens when an advertisement haunts you on all your social media platforms for days on end. Putting it in a nicer, more professionally accepting way, it’s the strategy which utilises digital marketing to keep retargeting existing and potential customers. It’s done to give a push to consumers to try and convert them or to keep business coming from their end. With the “cookie policy” in place now, you can target people who visit your website or social media platforms and that’s why retargeting is a term that’s newer and seeks to replace re-marketing but here, we’re using them both interchangeably. Vikasha Consulting is leading Web Design Company Toronto providing services in Organization Development and Change like website designing, Local SEO and Social Media Marketing.

  2. How does it work exactly? Well, it works by keeping the cookies intact on the devices of visitors on your website who meet the requisites you set. Their cookie IDs are then added to the retargeting audience list. The benefits are pretty straightforward and obvious to a smarter audience but highly desirable too. 1.The benefit of recall- your audience knows your brand, whenever in a casual conversation a name similar to the brand pops up, people associate it with your business and what’s better than conversations to propel your profitability and conversation rates? 2.Cost-effectiveness- digital marketing is a cheaper form of marketing so its no surprise that re-marketing saves you big bucks too. 3.Relevance- only the audience who really want your product or similar products are targeted, increasing the chances of them buying those products. This ensures relevancy to the ads, there’s no randomized and mass marketing happening. 4.Higher ROIs- all the above points combined give way to better profitability but also, as a direct consequence, higher ROIs. Re-marketing is what makes a roster of clients nowadays, you’re not following people around for business- your products are.

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