Digital Marketing skills that every marketer should have

1. Digital Marketing skills that every marketer should have The term digital marketing refers to the marketing strategy in which a marketer uses all the computing devices such as computers , smartphones, tablets and many more along with the social media platforms ,search engines , websites , applications etc for growing and promoting their businesses very easily. These platforms are the building blocks for establishing any business in the market digitally. The main advantage of bring our business to these technologies and platforms is that we can make our business , its services and products not only limited to our hometowns or states but also can make our brand name popular at national and global levels. The skills for bringing any business online with the help of digital products or platforms at very reasonable rates are called as digital marketing skills which in today world all marketers should have. In other words we can call digital marketing as Internet marketing. Now lets explore some of the basic skills set for become a leading digital marketer in the world: 1.Website development: In the coming generations as the more and more technologies are emerging at a very high pace so the website of any business today acts as a face for any leading firm or the consumers who wish to browse the products of that business. So one must develop a good website to increase its brand awareness in the market and among the users. So to learn the skill of website development various courses are available online on various platforms.

2. 2.Search Engine Optimization & Marketing: It is defined as the process of making our website highly ranked on giants search engines like Google by bringing more and more traffic to the products , services and home page of our website by making our products or services visible to everyone with the help of search engines.

3. 3.Social Media Optimization and Marketing : It is the practice of making our products or services available on the various social media platforms like facebook, instagram , twitter and many more leading platforms. The exciting feature of this skill is that we can directly interact with our consumers and get to know about their interests as well as choices. We can make our business better by these platforms by getting different reviews and feedbacks from the customers. 4.Pay-per- Click: It is one of the powerful marketing models to drive the traffic to our website , products , or services. This skill work as when any visitor click the ads published on various search engines like Google , Bing and many more, the advertiser pays to the publisher. It is worth when our consumers are focused on buying our product instead of just visiting the advertisement or website.

4. 5.Email Marketing: This type of marketing is focused on sending the emails to a no of persons directly in their mailbox. The marketer get to know the email ids of various consumers by placing a form to fill on their website for a visitor to browse its content. 6.Content marketing: This is one of the most important techniques in the digital marketing world because it is focused on the product quality not the

5. quantity. For a happy customer we should make our products of high notch quality. This marketing includes blogs writing , ebooks and products of wide variety. Every marketer must learn the skill of content marketing to establish his/her business. 7.Website designing: Aforementioned are all the marketing strategies to build any business digitally but one important point is left which is last bust not least i.e. website designing. This is the skill of utmost importance to make our customers attracted to our products or services available to avail by making our website attractive and eye-catching. This is all about the digital marketing skills at some basic points. In actual the digital marketing term is never ending and one can learn everyday a new skill and grab the opportunities to improve in their respective lives.