How to Personalize UX on an E-store - Ecommerce Website Development Company Guides

1. How to Personalize UX on an E-store - Ecommerce Website Development Company Guides If there’s one thing that can set an ecommerce website out from the crowded marketplace on the web it’s the personalized user experience at the e-store. Often confused with the term customization, personalization has a distinct meaning of its own. Unlike customization, personalization doesn’t require an active engagement of the users. For instance, displaying various promotional banners to difference customers can be a form of personalization. Based on their past behaviour, you can target the segment. Personalization has a strong impact on increasing sales and user engagement. For instance, 80% of the consumers prefer to make a purchase when they get a personalized experience from the brands. However, getting started with personalization is trickier than it sounds. Since it’s a data-driven process, you need to base your decision on accurate data. Here’s a step-by-step guide to personalizing user experience on your eCommerce website.

2. How to Personalize UX at Your E-store - A Definitive Guide 1. Gathering Data Remember, the more accurate and vast your data is, the more personalized UX that you can offer. Here are a few steps that you need to adopt: Collect accurate data Analyze the data Use the data for offering a relevant experience You can adopt two distinct strategizes for acquiring and processing data. We will mention them below: Manual approach Appoint data analysts or the providers of digital marketing services to collect and analyse data. They can also help to set up some targets. Software Technology has advanced so much as to efficiently execute data processing for your business. Use software that can track and analyze customer behaviour. Using machine learning (ML) can enhance the speed of the process and allow you to leverage real-time and historical behavioural data. ML allows you to collect behavioural data and consecutive patterns as users go on to browse the site. Such a wide range of data can dynamically personalize the UX in real-time. That way, you can offer relevant content to your users. 2. Personalizing UX at an Ecommerce Website A leading eCommerce website development company points out their experience and we want to refer it here. While analyzing heatmaps, the professionals often find that several prime-time page areas have been ignored. This happens because distinct customer segments are targeted with one content. While some may find it meaningful, it may not appeal to everyone. This is all the more complicated while working with eCommerce sites with a

3. wide range of products and a large catalogue. If you have such a huge and high- traffic driven site, you know it’s difficult to create content that most people will find relevant. In fact, this is what increases the usage of the search bar or navigation menu on the homepage. Rest of the content is neglected. Personalization allows you to target content that different customer segments will find relevant. It significantly enhances user experience and also increases the chances of conversion. Web specialists also note a crucial aspect of personalization - it removes irrelevant distractions in the shopping process. Personalization can range from discounts to special offers, custom navigation to copy, product recommendations to newsletters, and even shipping methods. Remember, each and every aspect of the customer journey in an e-store can be personalized. In the following section, we will take a brief look at the aspects where personalization can work wonder. 3. Personalized Product Recommendation Product recommendation is one of the most powerful features at any eCommerce store. From any special landing page (say, Black Friday special) to homepage, product pages to category - product recommendations can fit anywhere. And as we mentioned above, the one-size-fits-all approach doesn’t work here at all. You need to adopt a strategic approach at this hour. Use historical data from returning customers. Use behavioural data and display various product recommendations to distinct segments. It can be based on the previous activities of the visitors including previous purchases or the products that they have browsed. For instance, if you own an e-store for sports materials, and a fair share of customers browse sports shoes, create a segment of customers that may want to see new sports shoes on the new arrival section in the homepage. Such a strategic display is more relevant and effective than a generic list of new

4. products. Product pages and even the cart page are also ideal to place product recommendations and attract the customers to make an impulse purchase. Quick fact: 84% of all shoppers have done impulse purchases and it represents almost 40% of all the money spent on eCommerce (source: invespcro.com). 4. Personalized Content Before delving deeper, we want you to check or imagine the homepage of any eCommerce store that you have recently visited. You may find 3 to 5 rotating banners that try to draw attention to different products available on the store. However, as you can expect, most customers will scroll down after seeing the first one only. Therefore, it’s important to make the first banner relevant to every segment. Check the analytics of your e-store. Analyse which section receives the most visitors or customers. Now use the data to craft your first banner. Content personalization can be a strategy that you can adopt for every aspect of your e-store. Banners on the home page to discount offers on the category pages and personalized copy - integrate personalization in the entire customer journey and offer an enriched UX. 5. Email Email marketing is the most potent tool for personalization. These days, many businesses seek to send automated emails as it costs less time and effort. Also, they believe that these emails will only find a place in the spam box and the recipients won’t even take a look. However, that is not the case at all! Personalized emails appeal more to the audience and relevant emails often bring customers to the store. A powerful copy can even drive conversions. Therefore, personalize your emails beyond the customers’ first name. You can remind them about their abandoned cart, a price

5. drop on the products they have browsed earlier or suggest new products that can complement their previous purchases. Wrapping Up Ecommerce website design company professionals recommend personalization as an essential aspect at your e-store. In fact, this feature should guide the entire customer journey. In our article, we have also discussed how you can personalize user experience even beyond your eCommerce website. Hope you have found the article useful. Don’t wait to implement it across your online store. Resource: https://webguruinfosystems.over-blog.com/2021/01/how-to-personalize-ux-on-an-e- store-ecommerce-website-development-company-guides.html ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: