How to Market Your App on Social Media

1. How to Market Your App on Social Media It is already established that a mobile app helps you to take your business to the next level and offer a seamless user experience. Now, investing in mobile app development services only pays off when you can drive enough installs. Today, we will outline a few social media tactics to market your mobile app and boost downloads. Paid Ads A sponsored post is an effective way to reach your target audience on social media. According to a study, such ads can drive about 49% of app downloads. If you have just launched your mobile app, organic reach across the social media channels may take some time. Paid ads can be highly beneficial in this regard. With consequent advancements in social media platforms, you can enable your target audience to install the app right from the ad. Also, it’s possible to track user behaviour and

2. promote the right type of ad on social media. That way, you can feature your app to the right set of audience. It increases the chances of downloads. An example will clarify this. If you own a gaming app, you can show the ad of your app to the people who have already installed such apps from the store. The more granular targeting strategy you adopt, the better you can spend your marketing budget and reap the benefits. Explainer Video Creating explainer videos is a great idea to engage your audience and illustrate the value of your app. Identify the pain points of your users and explain how your app can improve their lives. Regularly posting videos and photos of the app on social media is the ideal way to achieve it. User-Generated Content As opposed to the sponsored advertisements, UGC or user-generated content greatly instils trust among your potential consumers. Encourage your users to share their feedback about using the app on social media platforms. From Facebook to Instagram, YouTube to LinkedIn - there are various social media channels to promote your app. Earn Ratings and Reviews Before launching a mobile app in the app market, make sure to craft a business page across various social media platforms. Facebook gives you the perfect opportunity to build a community and earn reviews and ratings. Also, share your app’s ratings and reviews directly on the page to evoke trust. A common human instinct is to look for validation before taking a step. Positive reviews and ratings will encourage them to download your app and use it. App review websites like Product Hunt or YouTube channels like Daily App Show are great for earning highly visible ratings and new userbase. Feature Promotions A great way to trigger app installation is to feature promotional messages like special offers, discounts, or referral freebies. Are you giving 20% off to the first customers for purchasing

3. through your app? Is any special offer running at your eCommerce app? Social media is the right channel to air all the promotional messages. Giveaways, free trials, contests - whatever measure you adopt, feature them on social media. That way, you can engage the audience and also drive app installation. Stay within the Character Limit Every social media platform demands a unique strategy. For instance, you have to limit your promotional content within 140 characters on Twitter. This is where you have to be really strategic. Share only the USPs so as to grab users’ attention. Remember, copywriting is an important part of digital marketing. It can make or break the game. You can engage digital marketing services so that professional copywriters can write crisp and engaging promotional copies for your app. Twitter is a great medium to communicate with prospective users. Here’s what you have to do. Say your app uses GPS technology that gives cyclists information about distance travelled, speed, calories burned, and so on. Leverage the Twitter advanced search query to find out people who might be interested to use the app. You can also use it to find out accounts, keywords, hashtags, and locations to connect with the users. Now, you can type the keyword like “cyclists” and then tweet those who are using the keyword. Explain how your app can improve their riding experience. In-App Promotional Features Consider your app to be an extension of social media promotion. Regardless of the type of app you are building or the industry you operate, integrate social media sharing features in your app. Every element of your app - coupons, product images and videos, special offers, etc. should be shareable. Integrate all the social platforms you are on. You can engage any top mobile app development agency to help you integrate social media sharing feature in the app. Use Hashtags Hashtags are more important than you believe it to be. These days, people search for a post using hashtags. Therefore, make sure to use your app’s name in hashtag to increase visibility and allow people to find you in an instant.

4. Following these tips and tricks will help your app to reach a wide audience and drive more installs. Hope you have found the information interesting. Share your thoughts with us. Resource: https://webguruinfosystems.over-blog.com/2020/12/how-to-market-your-app-on- social-media.html ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: