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How to Improve Your Website’s Usability

Are you looking to increase your websiteu2019s usability? Without paying attention to this will lead to an increased bounce rate. Check out the blog and get some effective insights. https://webguru-infosystems-78.webself.net/blog/2021/11/14/how-to-improve-your-website-usability

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How to Improve Your Website’s Usability

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  1. How to Improve Your Website’s Usability Web usability denotes how easily website visitors can navigate a website. Simplicity, familiarity, consistency, and relevancy - all these contribute to making a site easily usable. In today’s competitive landscape, improved website usability has become a priority for every business. Here are some essential tips to improve the usability of your site. How Can You Improve Website Usability? Increase Loading Speed

  2. The first element to affect website usability is slow loading speed. If the site continues to load for a long time, the users will bounce and visit a different website. Imagine this scenario. You have invested in PPC or SEO services. Just when the users land on your website, it continues to buffer. As a result, the users bounce and go to your competitors. All your efforts and resources will be wasted that way. To prevent it from happening, make sure to increase site loading speed. For instance, you may leverage lazy loading where the users can see above-the-fold features and as they scroll down, the content and features present in below-the- fold sections get loaded. Also, ensure to optimize your site’s elements like images, videos, etc. Browser caching is yet another way to enhance loading speed. Here are some effective tips to increase your site loading speed. We know that some of these tips are highly technical. Therefore, engaging professional website design services will be a wise decision. Responsive Web Design With more people accessing websites from devices, responsive web design is a must. In fact, mobile is no longer the only device people use to access a website other than desktop and laptop. With the advent of smart TV, smartwatch, smart refrigerator, and more; an omnichannel user experience is mandatory for your website. Before launching your site, make sure that your site is accessible from different devices and browsers. That way, you can win more traffic and cater to them. This significantly increases the conversion rate. Some elements, such as the width of the page, size of the images, font size, etc. will be different for different devices. However, branding should be consistent across all the devices. Here are the best practices for responsive website design. Give it a read. Simple and Intuitive Navigation

  3. No matter how much uniqueness you bring to your website, it’s important to keep navigation simple and intuitive so that people can easily find your site familiar. For instance, links to the key web pages should be featured on the top of the site. The hamburger menu can also be used. Stick to the tried and tested formula so as to increase your website’s usability. This is not an amateur’s cup of tea. Hire a professionalwebsite development company and get your job done. Enhance Accessibility Your website should be easily accessible to everyone, including people with disabilities. For instance, use alt text for your images. That way, visually impaired people can understand your images. Maintain adequate white space and use contrast colours for the fonts and the background. It will help to increase the readability of the site. Pay attention to the font size as too small fonts can strain eyes. If your site is multilingual, place an option in an easily accessible location on the site that helps visitors easily change language from the drop-down menu. You can use the national flag, map, or country name to denote this option. Goal-Oriented The website visitors’ ultimate objective is to accomplish an action and receive a solution to their pain point. Make sure that your site is well-optimized for that. Do not ask the visitors to fill the unnecessarily lengthy form. If yours is an eCommerce website, enable guest checkout so that people can shop without signing up to the site. Limit pop-ups within one or two across your website and let the users easily escape this by clicking outside the pop-up window or clicking the close button. This is even more important for people accessing the site from mobile devices since they have a small screen size. Make sure that the close button is visible and easily tappable. Further, each section on your webpage should have a clear call to action so that people can easily convert.

  4. Following these tips will help to increase your website’s usability. What’s your thought on this? Feel free to share with us. Resource: https://webguru-infosystems-78.webself.net/blog/2021/11/14/how-to-improve-your- website-usability ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on:

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