How to Develop a Unique Brand Identity

1. How to Develop a Unique Brand Identity Brand identity is all about differentiating a brand from its competitors and presenting the right image in front of the target audience. So, brand identity is made up of how your brand looks and what message or value it conveys to people. It directly impacts them to engage with you. While developing a brand identity, it is really important to understand what the brand stands for and create a design that reflects the personality of your business and delivers a promise to your customers as well. Why is Branding Important?

2. Branding technically means the practice of making your business instantly recognizable to your target audience and inspiring a strong connection. Here’s why branding is so important: -It inspires reliability & trust -It evokes a positive impression -It encourages people to interact with a brand -It airs the mission and vision of an organization -It helps in attracting new customers -It represents the face of a business brand identity design services Crucial Aspects of Brand Identity Logo: Advertisements REPORT THIS ADPRIVACY SETTINGS A brand identity is an intricate design system and each of the components influences the other, but it all starts with your logo. Professional graphic designers not only use feature-rich designs but also include elements like font and colour to create an attractive While designing your logo, make sure it ticks off the below-mentioned points -Represents who you are and your brand value -Visually persuasive, straightforward, decent, and uncluttered -Has a personal touch -Matches the industry standards -Creates a long-lasting impression logo for a business.

3. Sounds overwhelming? No worry, all you have to do is engage the experts of logo design services who can efficiently meet your requirements. Product Packaging: If you sell a physical product, using branded packaging can be a nice touch that, if done correctly, will be greatly appreciated by the end-users. Having your logo, brand mark, or even your own distinctive font for lettering on the package helps to improve the customer experience. Also, the packaging should properly protect the product so that the customers have no complaints. Website: Needless to say, your website is one of the most important facets of your brand identity. An attractive, advanced feature-rich, uncluttered, and easily navigable website helps to build a positive impression in the customers’ minds. The experts of a renowned website development company suggest that your website needs to be persuasive enough to compel the audience to take an action. From design to content – everything should aim in that direction. Brochure: For a corporate branding of a business, brochure designing is relatively fundamental. A brochure is the descriptive representation of the product and services of a company which helps the visitors to easily get information. Let’s look at the features that make a brochure design creative and unique. -Use of attractive images to draw users’ attention -Perfect fonts and colours that go well with your services and products -Brand-specific details about your organization -A proper mix of text, graphics, and white space for better readability.

4. Make sure to hire a brochure design company that can provide you with appealing designs and styles such as bi-fold/ tri-fold brochures, flyers, leaflets, etc. to project the best image of your company. Next, we will explore some elements that should be consistently used across your branding materials – from brochure to website and everything in between. Essential Elements in Brand Identity Design Typography The typography you use is essential as it speaks a lot about the company. A customized font developed for certain elements (say, logo, tagline, etc.) can go a long way towards cultivating Here are four popular typographies: Serif: Being a bit old school, this font can be used to make your brand look traditional and trustworthy. Example- Times New Roman or Garamond. Sans Serif: The font offers smooth edges to the letters and gives a modern feel. Example- Helvetica or Franklin Gothic. Script: Following the cursive style, these fonts provide a lavish yet delicate feel to the brand. Example- Allura or Pacifico. Display: Having their own specific component, these fonts offer unusual shapes, outlines, and shadowing to help you create an identity that your visitors won’t forget easily. If you have a physical store, make sure that the typography is consistent across all the branding elements – from website to signboard, brochure to hoardings. For that, you need to select a style that looks appealing in all the mediums. Colour Palette your unique brand identity.

5. A good colour palette differentiates your brand from competitors and also elicits strong emotions to create a connection with audiences. Think about what type of colour works well with your overall identity and consider different shade options. For instance, Coca-Cola makes great use of bold red colour to symbolize youthfulness and excitement. Now, there are a variety of colours to choose from. You can use yellow if you seek to inspire friendly and playful appeal. You may use green to symbolize nature. You can use pink if your brand is targeted towards women. So, choose your colour palette wisely! Forms & Shapes Let’s say the logo of your brand is sharp and square, whereas, your competitors’ logo has rounded edges with dynamic colours. Who do you think will receive a better reaction from the target audience? Well, it depends on your business type or the emotion you seek to inspire. Let’s explore it below: Round Shapes: If you want to create a feeling of alliance and love, round shapes such as circles, ovals, and ellipses can be a great choice. Straight Edged Shapes: Representing the feelings of stability and trustworthiness, the straight-edged shapes like squares, rectangles, and triangles with a perfect colour combination can help you connect with your customers effectively. Straight Lines:

6. While vertical lines represent masculinity and power, horizontal lines offer calm, quiet, and warm-hearted vibes. Final Thoughts Irrespective of your business size, branding can be successful when it is consistent and lined up with a treading pattern. Ultimately a good brand identity works as a catalyst for a positive brand image. If you are overwhelmed or don’t have the resources to take on the project yourself, consider engaging professional brand identity design services. The experts will analyze your requirements and offer the best services at optimal rates. Good luck! Resource: https://webguruinfosystems782506011.wordpress.com/2021/07/17/how-to-develop-a- unique-brand-identity/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake, Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: