7 Best Tips to Create a Powerful Facebook Marketing Strategy in 2021

1. 7 Best Tips to Create a Powerful Facebook Marketing Strategy in 2021 It is no secret that a robust social media presence is necessary for thriving in this competitive market. Whether it is about building brand awareness, boosting website traffic or acquiring more customers, social media can help you achieve it all. And when speaking of social media, how can we even miss out on Facebook? Despite the growing popularity of new platforms, Facebook continues to be the reigning king of social media with around 2.5 billion active users. Given this abundant reach, it’s no wonder why you want to market your business on this platform. But, before you plan, you must know Facebook marketing trends that are sure to grow and create waves in 2021. To enlighten you on what’s in store, we discuss the top trends below. So, let us get the ball rolling!

2. Facebook Live Stream: If we go by data, Facebook Live generates over 3000 years of watch time each day and drives three times higher engagement than any other types of videos shared on social media (searchenginejournal.com). By ensuring natural and laid-back experience for the customers, live streaming allows you to connect with them at a personal level. Since this feature enables people to stream at any moment, you get ample of chances to strike meaningful interactions with your audience. Due to this spontaneous style, live streaming might appear to be easy, but it is not. To keep the audience hooked to your video you will have to encourage constant interactions, offer context, and act spontaneously before the camera. And all of these require sufficient preparations and implementation of smart strategies. No pain, no gain – remember? Interest-driven Communities: No matter which business you are, you can create a space for yourself on Facebook. It is this spirit of inclusion that explains the exploding popularity of Facebook groups. You might be thrilled to know that nearly 1.4 billion people are using over ten million groups on Facebook. Businesses are joining other groups along with creating their own Facebook group to connect with interest-driven and like- minded people. From posting content and answering queries to resolving doubts and rendering advice, joining these online communities will help you spread brand awareness, influence opinions, and create a positive impression of your brand on others. Being cost-free, it can prove to be a boon for small businesses. AR-driven Shopping Experience:

3. According to the experts of social media marketing services, Augmented Reality (AR) is all set to revolutionise the way we shop online with Facebook being at the forefront of this ambitious mission. Utilising Facebook’s Spark AR Studio, brands are offering a realistic shopping experience to their customers whereby they can view products at an accurate scale and size in real life (sparkar.facebook.com). Currently, AR commerce is popular among several top brands, including Coach, the US-based luxury brand for driving user engagement. In fact, Christine Petretta, the Senior Manager of Paid Media at Coach has acknowledged the role of AR in boosting their ad campaign on Facebook. Likewise, you must look forward to it because the craze around AR commerce is not going to recede anytime soon. Facebook Stories: Although it was introduced back in 2013 by Snapchat, the story sharing feature of Facebook gave a new dimension to business marketing. Featuring on the top of news feed, stories are easy to find and at the fingertips of your target audience. With 1 billion stories being shared on the platform every day, this feature can help you gain a massive number of followers and lead to effective brand positioning on this platform. And do you know the best perk of using this feature? It is not affected by Facebook ads algorithms. So, if you want to drive better engagement with short content in real-time, get the audience hooked to your story and interested in your brand. This tool is fascinating, free of cost, and enables faster interactions. So, why wait to try it out? Hashtag Marketing:

4. With the fancy ‘#’ preceding them, hashtags affect the visibility of your brand on social media. Coming to Facebook, you have to take advantages of these tags, more so because the platform is widening its hashtag feature for extending the reach of all users and their content. However, it is not easy to create hashtags that your followers will identify with your brand or content. To make the right impact, you have to make sure your brand tags are simple, consistent, and easy to remember. And if your brand allows, you may also go for humorous hashtags for drawing user engagement. Need campaign-specific hashtags soonest? Get in touch with a leading social media marketing agency India for planning the launch of the hashtag marketing campaign for your brand. Messenger for Business: Want to connect with each customer on a one-on-one level? Messenger, Facebook’s very own digital living room offering messaging services, lets you do that like a pro. The social media giant has rolled out a new calendar interface that will allow your customers to schedule or reschedule appointments for your services. Also, the futuristic lead generation template aims at converting leads into customers by engaging them in interactive conversations and interesting Q&A sessions. If you are still in two minds whether to go with this trend or not, remember that 8 billion messages are exchanged between customers and businesses every month (zdnet.com). And it is more likely that your competitors have already started making the most of it. So, now is the time to rethink and act wisely. Facebook Attribution Tool: To launch ad campaigns is just the beginning, for you have to monitor your advertisements consistently and use the insights for better decision making. And this is where the Facebook Attribution Tool can be of help!

5. Using this tool, marketers can track the customer decision journey, analyse which ads are bringing in results, and get reports in the form of data-based attribution model. Not only can you monitor ads running across Facebook’s ‘family of apps’, but using this intuitive tool, you can understand cross-device conversion paths. Not sure if you can handle it alone? Hire an expert on social media marketing services to take charge of the job and get the best results. Way Forward – To make Facebook safe for both users and businesses alike, the world’s largest social media company is working on improving its features and functionalities, especially the privacy and security ones. The app lock feature which has already been made available for Apple products are soon going to come to Android also. If this is not the right time to up-level your Facebook marketing, then when will it be? So, put the key trends together for creating a winning Facebook marketing strategy in 2021 for your business. We wish you the best! Resource: https://webguruinfosystems782506011.wordpress.com/2020/12/03/7-best-tips-create- powerful-facebook-marketing-strategy-2021/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: