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E-commerce Website UI/UX Design Mistakes to Avoid

These days there are multiple E-commerce websites sprouting<br>around the web. The ease with which a driven entrepreneur can<br>realise his dream of selling his product has allowed the industry to<br>mushroom exponentially. Though there have been many pitfalls with<br>multiple start-ups falling to generate any revenue and subsequently<br>shutting shop.<br>Designing UI/UX is essentially a problem-solving approach specific to<br>design, which involves assessing known aspects of a problem and<br>identifying the more ambiguous or peripheral factors that contribute<br>to the conditions of a problem. Failing fast in a test gr

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E-commerce Website UI/UX Design Mistakes to Avoid

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  1. SAMARITANINFOTECH E-commerce Website UI/UX DesignMistakesto Avoid

  2. TRESSADECOOKIEJAR ThesedaystherearemultipleE-commercewebsitessprouting aroundtheweb.Theeasewithwhichadrivenentrepreneurcan realisehisdreamofsellinghisproducthasallowedtheindustryto mushroomexponentially.Thoughtherehavebeenmanypitfallswith multiplestart-upsfallingtogenerateanyrevenueandsubsequently shuttingshop. DesigningUI/UXisessentiallyaproblem-solvingapproachspecificto design,whichinvolvesassessingknownaspectsofaproblemand identifyingthemoreambiguousorperipheralfactorsthatcontribute totheconditionsofaproblem.Failingfastinatestgroupand environmentisthebestwaytoachievetherequireddesignforuser interfaceanduserexperience(UI)and(UX). Ifforbrickandmortarstoreitwaslocation,location,locationand store,storeandstoreforecommerceitisUI,UIandUIandUX,UX andUX.

  3. Howtospotthat ifyourUI/UX designishurting yourecommerce business

  4. SamaritanInfotech Bounce rate meansthe percentage of visitors to a particular website who navigate away from the site after viewing only one page. A high bounce rate indicates that shoppersare notfinding what they want orneed when theyvisit product pages on your site. According to Conversion Voodoo, an average bounce rate isabout33%for e-commercesites. They recommendaddinghighlydetailed product descriptions with lots of information to keepcustomersengaged. HighBounce Rate

  5. TRESSADECOOKIEJAR ShoppingCartAbandonment Customers place an item in their shopping cart, but then they leave without completing the checkout process.Thisisacommon,troubling problemfor online retailers.

  6. Oneofthemajorproblemswhy someE-commercewebsitesare notabletoattractcustomersis downtotheUI&UXoffered.So hereisalistofcommon mistakestoavoid:-

  7. SAMARITANINFOTECH CREATINGACOMPLEXNAVIGATION INTERFACE: ThenavigationinterfaceofanyE-commercewebsiteshouldbe simple and intuitive for a user to understand and immediately pick up. It should provide multiple filters and sort options to let the user drill down to the product he is looking for and also include a comprehensive search option. A breadcrumb navigation should be included to always let the user know where they are located and to provide easy navigation route outofthecurrentpage.

  8. Poorqualityimagesandproduct descriptions. A bad quality product description would generally be suffering below issues. The product images are poor quality or take too long to load. The descriptions are vague or incomplete (e.g., they lack clear specifications). Thereisnocalltoactionencouragingtheconsumertobuy. You are missing an opportunity to showcase related content that would enticetheviewertostayonyoursite. Agoodqualityproductdescriptionandimageensuresthat

  9. Descriptionsareaccurate,completeandengaging. Productimagesareclearandshowallimportantdetails. Contentincludesenoughinformationforconsumersto makeanimmediatedecision. Related/similarcontentisdisplayedonthepage,giving visitorsadditionaloptions.

  10. Howtospotthatifyourpoor qualityimagesandproduct descriptionsarehurtingyoure commercebusiness

  11. SAMARITANINFOTECH NEGATIVECUSTOMERREVIEWS itcanbeeye-openingtodiscoverhowmanynegativereviews focusoninaccuraciesinproductdescriptions.Theymight look somethinglikethis:“WhatIreceivedwasn’tatallwhatI expected. The description for the shoes said scarlet but they are basically maroon.”“The sizing on this shirt runs so small, I hadtoreturnitandgetoneTWOSIZESUP!What’sthedeal?”

  12. SAMARITANINFOTECH REFUNDSANDRETURNS one of the most common reasons customers ask for their money back is because the product image and description didn’t match the reality. And that’snotjustonesaleyou’relosing.It’sall thefuturesalesfromthatcustomer.

  13. SAMARITANINFOTECH MISSINGCONTACTINFORMATION In its second annual survey, the 2015 B2B Web Usability Report,51percentofrespondentsindicatedthat“thorough contact information” was the key website element missing from most websites. An astonishing 98 percent of respondents said that “No Contact Information / Phone Number” would cause them to leave the website (44 percent) or be so annoyed that they might leave the website(54percent).

  14. SAMARITANINFOTECH MISSINGCONTACTINFORMATION In its second annual survey, the 2015 B2B Web Usability Report,51percentofrespondentsindicatedthat“thorough contact information” was the key website element missing from most websites. An astonishing 98 percent of respondents said that “No Contact Information / Phone Number” would cause them to leave the website (44 percent) or be so annoyed that they might leave the website(54percent).

  15. SAMARITANINFOTECH NOTINCLUDINGFORUMFORUSERSOR Q&ASECTION Q&A is user-generated content (UGC). And Google favors UGC (text format, notyetvideoformat)initssearchresults. Manyretailersandbrandsseea2:1 ratio ofquestionstoreviewsandforsomemerchantsthisratio canbemuch higher. Since Q&A acts as a living FAQ doc on your product page, it naturally generates an abundance of keywords. Make sure your content is visible to Google;indexeddirectlyonyourpages. TheQ&Acontentisevergreenonone’ssite,givingvisitorskeyinformationto drive conversion. In addition, when a consumer receives an email after the question she asks has been answered, conversion rates between 10 to 40 percentfromthatanswernotificationemailaretypical

  16. SAMARITANINFOTECH NOTFOCUSINGONTHEPRODUCTDETAILS A user tends to trust a website more when the product page offers a full description of the product. It also helps the user make a decision when multiple images are included and detailed reviews from other users are provided. Even if your store prices are lower, a user will be averse to make a purchase if the details of the products are not correct. When related products are displayed and sharing options are providedthereisagreaterchanceofdivertingmoretrafficto otherproductsandyoursiteingeneral.

  17. SAMARITANINFOTECH CONFUSINGCONTENTWITHCALLTO ACTIONLINKS Every Call to Action link should be prominent and separated from content using whitespaces, colours, and size this allows ausertoseethenextsteptofollowinaglance.CalltoAction links should not have ambiguous titles but instead accurately describe the next step in short (ex- pre-order). Primary and secondaryCalltoAction links shouldbeclearlydifferentiated asforexample‘Checkout’and‘continueshopping’. BEN

  18. SAMARITANINFOTECH COMPLICATEDCHECKOUTPROCESS The checkout process for any E-commerce site should be streamlined. The user should be able to clearly see the shopping cart from every page of the site. The Cart should include all fees including shipping to remove any ambiguity and should allow customers to place an order without creatinganaccount.Thewholeprocessshouldbedesigned toensurefastestcompletiontime.

  19. TRESSADECOOKIEJAR TOIMPROVEYOURCHECKOUTPROCESS Make checkout mobile-friendly UseaprogressindicatoSrAMARITANINFOTECH Begenerouswith paymentoptions Don’trequiremembershiporlogin

  20. SAMARITANINFOTECH HIDDENFEES Hidden fees especially when it is not an industry trendwillresultintrustissuesbycustomersandis generally bad customer service. Like in financial industry fixed percentage of investments are marked as fees but generally not mentioned upfront.Sometimesonwebsitestaxesetcarenot added to products but appear only when final paymentistobemade.

  21. SAMARITANINFOTECH BIGSCREEN,SMALLSCREEN It is always advisable to have a mobile apps for your website but for start up and small ecommerce businesses this could mean overhead costs in maintaining apps as well aswebsitesformobilesanddesktops.Mostofthewebsites are created to be rendered on Desktops but with proliferation of smart phones as well as smart phones becoming the primary source or device for surfing a start up needs to ensure that its websites are rendered effectivelyandefficientlyonboththemediums.

  22. SAMARITANINFOTECH CUSTOMERDONOTKNOW WHATTODO AccordingtotheNielsenNormanGroup,mostusersstick around less than 59 seconds. So, if you don’t capture a usersattentioninlessthanaminute,you’velostthem. Basically,ifyouhaven’tgeneratedinterestor madeapitch in59seconds,thencustomerswouldnotknowwhattodo andwillleavewebsiteforgood.

  23. TRESSADECOOKIEJAR NO MENTION OF SHIPPING & RETURNPOLICY,ANDCONTACT INFORMATION: ProminentdisplayoftheWebsite’SsAMsARhITAiNpINpFOinTECgH&returns policy Instils a sense of trust in the customer as there is no ambiguity on any of the terms of the transaction. Also the customerisemboldenedthatonencounteringanyproblem he can easily contact the company support to resolve the issue when the contact information is displayed in an accessibleplace.

  24. ContactUs 303MalwaTower,NearOldPalasia Square, ABRoad,IndoreCity,Madhya Pradesh INDIA 7000213226/ 9993671402 info@samaritaninfotech.com https://www.samaritaninfotech.com/

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