Video Marketing – Why Every Business Should Be Embracing This Technique

1. Video Marketing – Why Every Business Should Be Embracing This Technique In order to thrive in a competitive environment, be seen as an authority figure in your industry and provide value to your clients, you need a number of effective marketing tools, one of which is video marketing, which brings your brands story to the forefront, making a good first impression of your internet customer base. Video is effective when it comes to marketing, it tells a story, it brings out emotion in your potential client, helping to influence their trust, while simply providing valuable information. Your video marketing can include a bio on the company to the latest products and how to videos. A story creates the character of your brand in only a few short minutes, which can be very persuasive. If you're thinking of adopting video marketing into your marketing campaign, then you want to know why you need it, what is it about this marketing technique that is so valuable to your brand and your company's future? Video is an important part of your content strategy, it is memorable and easily measurable. Due to the fact that video marketing is so visual, you can use it to educate on complex ideas, making things much clearer to your audience, while sharing stories about customers, demonstrations, trials and more, inspiring action. Video marketing has an excellent conversion rate and has become invaluable to most companies who are marketing their business online. You can easily track and measure your audiences engagement, not to mention that you can use your video across numerous channels, from your website to social media pages.

2. In addition to video marketing being such a visual way to engage with your audience, it offers numerous benefits to your marketing strategy. One of the many reasons why your business should embrace this marketing technique is that it helps improve revenue. Marketers using video marketing are able to increase their clients revenue almost fifty times faster than those that are not using video marketing as part of their digital campaign. Did you know that ninety percent of customers have said that a product video has helped in their buying decision? Sixty four percent of consumers have stated that they are more likely to make a purchase after watching a video on the product or service. It's been proven that clients prefer video content than newsletters and images. When looking to make a purchase online, they research their options using a host of methods from product videos and how to demonstrations to independent review sites. You can easily incorporate video into all of these things to provide the answers your audience is looking for. You will find that video marketing is an asset to your SEO (Search Engine Optimisation) campaign, helping you improve your ranking in SERP's (Search Engine Results Page's). Google pays close attention to the UX (user experience) your website provides, this includes how long a visitor stays on your page. Video is probably the most effective way to increase the amount of time a visitor stays on your site. On average a visitor to a website that has video will spend at least eighty percent more time on that website. When you embrace video marketing, you increase your chances of climbing in ranking in SERP's by almost fifty times. Finally, video marketing can help increase your website traffic by more than forty percent. The more visitors to your website, the higher your chances of converting the visitor into a customer.

3. About Us: Wild is a film, animation branding and documentary studio located in London, United Kingdom. This established studio offers ears of experience being a creative partner to brands and agencies around the world. They provide digital content with film and animation with a guided process from brief through to delivery. Wild comprises of a small team with an excellent track record, helping clients stand out with their brand content. They have worked with some of the top brands, including Audi and The Guardian, to name a few. Full details can be found at https://wearewildstudio.com/