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Igloo - We offer corporate identity design services in Dubai. Stand out from competitors with unique and appealing corporate identity.

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www.w eareigloo. c om

Build your Corporate

Identity

An exceptional brand is one that is consistent.

Building a strong, consistent brand identity is

like building a custom suit of armour. It

distinguishes, protects and reflects your

organisation’s culture in the modern day

marketplace. The better you take care of it;

the better protected and recognized your

business is. But what exactly encapsulates

corporate identity?

It is basically what makes up the physical look

of your brand. It usually includes your logo and

the supporting devices such as your website,

letterhead and business card as well as your

social media platforms and the ‘tone of voice’

of your business.

Why is it important?

In order to stand out from competitors, your

company needs to create a niche in your

customer’s mind by building a unique and

appealing identity. Our expertise lies in

creating a corporate identity that puts your

business in the forefront, setting you up for

success and longevity in Dubai.

Sticking to a particular palette of colours and

fonts, consistent logo positioning and using the

same tone of voice throughout your printed

and online communications will all help to

enhance your professional image.

What is the difference

between Corporate

Identity and Brand

Identity?

If corporate identity is the physical look of

your brand, brand identity is how the company

wants the brand to be seen. This could

incorporate a sense of personality or values

and also the features and benefits of the

products or services of your brand.

There is also the brand image of a company.

This is how the customer actually perceives

and interprets your brand. It may not

necessarily be the same as the brand identity.

A customer can recognise the logo of a brand

which can instantly evoke a feeling of trust. A

good example is Apple- once you see the logo,

you instantly know you are getting a quality

product.

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Maintaining consistency in your corporate

identity is essential because it reinforces the

brand identity at every point that the customer

encounters you. So it is important to consider

all the touch points such as social networking

platforms, newsletters and email marketing,

sales brochures and the like.

Build your Corporate

Identity with Igloo

We invest in developing a corporate identity

that ultimately leads to the development of

trust, a sense of value and a lasting connection

with your customer base. We work with you to

ensure that all elements of your corporate

identity are consistent throughout all of your

internal and external marketing. We help

build:

Upholding consumer

loyalty

Consistency in your corporate design is what

upholds and reflects the ethos, culture,

principles and visionary goals of your business.

Customers who find this to be in accordance

with their own philosophy and feel connected

to this image are more likely to develop loyalty

to your brand.

• A strong corporate identity that improves

customer awareness and increases your

company’s competitive edge.

Personal experiences with a corporate identity

influence consumers and their purchasing

decisions. Our design team helps foster a

corporate identity with a strong and positive

impact that creates a favourable mental image

of your business in consumers’ minds. We know

that a strategically planned identity gives a

good return in terms of referrals and repeated

business in Dubai.

• A consistent corporate identity that ensures

your company will be recognised and

remembered.

• A unique corporate identity that cultivates a

sense of the culture and personality of your

business to the outside world.

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www.w eareigloo. c om

For More details, please contact us…

Office Location

1204, Fortune Executive Tower

Cluster T, J umeirah Lake Towers

PO.Box: 336101, Dubai, UAE

Main Phone: +971 4 4310831

Phone: +971 4 5521267

Email: info@weareigloo.com