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Fighting Puppy Mills: Main Line Animal Rescue

Main Line Animal Rescue is a non-profit organization dedicated to rescuing and placing abandoned and abused animals in safe homes. They aim to improve conditions in puppy mills and educate the public through billboards. Learn how this organization made it onto Oprah and the impact of advertising on their cause.

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Fighting Puppy Mills: Main Line Animal Rescue

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  1. Advertising for Oprah Jennifer Martin

  2. http://www.oprah.com/dated/oprahshow/opra hshow_20080404

  3. Main Line Animal Hospital • Non-profit organization • Rescues and places abandoned and abused animals in safe homes • Is fighting to improve conditions in puppy mills and educate the public about those conditions • Has five anti – mill billboards to create awareness

  4. What are puppy mills?

  5. “Getting on Oprah is like Winning the Lottery” • $50,000 to list ad on website, more expensive for an ad on the show • Advertising is selected by producers • $46 million viewers a week and broadcasted in 134 countries. • Rated number one talk show for 21 consecutive seasons

  6. So how did Main Line Animal Rescue get so lucky?

  7. They Bought a Billboard

  8. And it worked so well…

  9. References and Questions Main Line Animal Rescue. NotSoldSeparatly. 2008. http://www.mlar.org Mullman, Jeremy. Billboard Shout-Out Gets Through to Oprah. AdAge.com. Aug. 01 2008. http://adage.com/article?article_id=130070 Oprah.com. Harpo Productions, Inc. 2008. http://www.oprah.com

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