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Social Media for the Transportation Professional Arkansas Transit Association

Social Media for the Transportation Professional Arkansas Transit Association. What is Social Media. Direct Personal Multi-media Conversational. Examples of Social Media. Facebook LinkedIN Twitter Instagram Podcasts YouTube Vine SnapChat Pinterest Tumblr

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Social Media for the Transportation Professional Arkansas Transit Association

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  1. Social Media for the Transportation ProfessionalArkansas Transit Association

  2. What is Social Media • Direct • Personal • Multi-media • Conversational

  3. Examples of Social Media • Facebook • LinkedIN • Twitter • Instagram • Podcasts • YouTube • Vine • SnapChat • Pinterest • Tumblr • Etc…. Always something new

  4. Social Media and Older Adults • Since 2009, use of on-line social media by older adults (age 65+) has tripled – from 13% to 43% • 65% of users aged 18-29 use their mobile phones to access social media; only 5% of people 65+

  5. Social Media for People with Disabilities • Excellent resource on this topic developed in Australia — Sociability: Social Media for People with a Disability • Covers ways to make various social media outlets more accessible to people with disabilities in great detail

  6. Social Media — Pros • Simple • Fun • New Audience • Word of Mouth • Immediacy • Big Return on Small Investment

  7. Social Media — Cons • Lack of control • Word of Mouth • Immediacy • No Context • Depends on Technology • Time Commitment

  8. Social Media — Tips • Start! • Keep it Professional • Link It • Keep at It • Measure and Learn • Adapt/Evolve • Stay Current • Cultivate Your Audience/Followers/Friends • Twitter: Learning to Love the #

  9. Twitter • Great place for information • Searchable • Drive users to your site • No need to tweet • Less “personal” than Facebook • Citizen advocates & Emerging audience • Free

  10. Twitter

  11. Most matched platform to type of information Multiple responses allowed. Responses expressed as percentage of total responding agencies (N=35).

  12. Goals for using social media Average rating by importance (1-4), where 1= “Not important at all” and 4=“Very important.” N/A responses were excluded.

  13. Effectiveness of social media in achieving goals Average rating by effectiveness (1-4), where 1=“Not effective at all” and 4=“Very effective.” N/A responses were excluded

  14. Target markets for social media Multiple responses allowed. Responses expressed as percentage of total responding agencies (N=33).

  15. Effectiveness in reaching target markets Average rating by effectiveness (1-4), where 1=”Not effective at all” and 4=”Very effective.” N/A responses were excluded

  16. Barriers to using social media Average rating by importance (1-4), where 1= “Not important at all” and 4=“Very important.” N/A responses were excluded.

  17. Percent of people with a profile on a social networking site by age group, 2008-2011

  18. Age distribution across 19 social networking sites, 2010

  19. What advice did practitioners offer? Keep social media in perspective Consider the organizational impacts Find the right voice Listen, listen, listen Respect the strengths of social media Have fun Just get started And keep moving

  20. Contact Information Tel: 202.247.1921 E-mail: bogren@ctaa.org Twitter: @CTMag1 Podcasts: The CTPodcast (iTunes & blog)

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