Farming Business Plan. Pacific Gateway Center Beginning Farmers Program. Hauula Fruit Company Values. Conduct of all employees will be guided by the following values: Integrity: being fully present, honest, and true to self in all actions and relationships.
Pacific Gateway Center
Beginning Farmers Program
Conduct of all employees will be guided by the following values:
Company Name: Hauula Fruit Company
Mission: The Hauula Fruit Company grows and distributes tropic fruits to the island of Oahu. It embraces the values and principles of permaculture. See its attached company values.
Basic Business Activities:
Overview of products offered: The array of fruits to be grown will be determined by the soil, climate and rain fall in the area. Examples of fruits to be produced include dragon fruit, custard apple, rambutan, jack fruit, star fruit, cacao, guava, specialty bananas, bread fruit, and lychee.
Objectives (See schedule and budget):
Type of Ownership: Sole proprietorship
Strategic Business Relationships: Pacific Gateway Center (lessor)
Organization: Initially, it is a simple, one-person operation. As it develops, I may invite a young couple who rent from me at my Hauula home to join me. They are both interested in farming and have good, positive energy.
Description of products offered, including: goods, services, and mixes:
Explanation of seasonality or other factors to products: I will determine after product mix is known.
Product pricing, explanation of methodology: Initially, I will let the market determine my pricing. I may lose money initially. Once the brand is established, I may be able to charge a premium.
Key vendor relationships: To be determined
Industry Description and boundaries:
Target Market: Organizations that provide the general population with gourmet products.
Distribution to Target Market: Initially, my truck.
Competitive Analysis: To be done after the product mix is determined.
Differentiation: Permaculture grown, maybe organic, attractive, Branded.
Financing Plan: Self-financed. Estimate insurance $1k, fuel $1k, expendables, $2k per year. Year three will need to buy branding materials, boxes, stickers, signage. $5k I am not paying myself. Five year cost is $18,500
Contingency Planning: Illness, give to my tenants
Annual Revenue Goals
Expense and Net Income Plan:
See schedule and budget