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The Human Energy Crisis

The Human Energy Crisis. Female. >. Becky Frankiewicz 6-6-13. Source: Real Simple. What does this mean to us?. 39. 8. Source: Real Simple. Quaker Example. Quaker– What did we know?. ENERGY MANAGEMENT

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The Human Energy Crisis

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  1. The Human Energy Crisis Female > Becky Frankiewicz 6-6-13

  2. Source: Real Simple

  3. What does this mean to us?

  4. 39 8

  5. Source: Real Simple

  6. Quaker Example

  7. Quaker– What did we know? ENERGY MANAGEMENT Consumers increasingly looking for ways to better manage their energy as they deal with the complexity of modern life WHAT IS THE TREND? Saving Energy through Time and Choice Solutions that reduce complexity and save personal energy HOW IS THIS TREND EXPRESSED? Navigating the Day as Needed Finding energy to handle whatever comes your way WHAT MACRO FORCES ARE DRIVING THE TREND? Changing family & household structures 45% more time Moms spend more time using social media than gen pop BabyCenter “American Media Mom” Greater connectedness & more data

  8. Quaker– What did we do?

  9. Pampers– What do they know? Focus on Efficiency Time Returned Search for Simplicity “More and more, I find I am looking for ways to simplify my life”1 “No matter how hard I try, I never seem to have enough time to do all the things I need to do2 “I have less than I need/much too little at my disposal”1 USA Total Maestro Moms Time Energy Money % total agree % total agree % total agree 1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012

  10. Pampers– What did they do? Focus on Efficiency Time Returned Search for Simplicity “Caring for every baby’s happy, healthy development” “More and more, I find I am looking for ways to simplify my life”1 “No matter how hard I try, I never seem to have enough time to do all the things I need to do2 “I have less than I need/much too little at my disposal”1 USA Total Maestro Moms Support mom by providing her with trusted information and a community she can turn to for help. Simplify her life by giving her the convenience to shop when it’s easiest for her Reassure her that she’s doing the right thing, with tools that help her understand her baby’s development Time Energy Money % total agree % total agree % total agree 1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012

  11. Simplify her life by giving her the convenience to shop when it’s easiest for her Global Shopping Template “Shop Now” button compulsory eCommerce Toolkit

  12. Support mom by providing her with trusted information and a community she can turn to for help 400,000 words of trusted info + Mobile text for low inc markets

  13. Reassureher that she’s doing the right thing, with tools that help her understand her baby’s development Hello Baby Pregnancy Calendar (iPhone) Hello World Baby Memories (iPhone) Hello Baby Pregnancy Calendar (iPad)

  14. Leveraging similar insights – TaskRabbit

  15. Walgreens– What do they know?

  16. WalgreensThe corner of happy & healthy

  17. 24 hour “virtual pharmacists” on the web

  18. Results • 40% of prescription refills now come from mobile– a 65% increase • Highest share of prescription refills across all chains • Named one of health care's most innovative companies by Fast Company 3 times in 4 years • Top 10 downloaded app in iTunes Lifestyle category

  19. Nike– What do they know?

  20. Nike - What did they do? • Global revenue grew 16% in 2012 • 40% drop in TV/Print media over three years, but 50% increase in “non traditional” • 11MM members use Nike+ • Nike running communityhas totaled 130MM miles • Fuelband sells out in 1st 4 hours of launch

  21. One more thing…

  22. What does this mean to us?

  23. The Human Energy Crisis Female > Becky Frankiewicz 6-6-13

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