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Agvocacy Dr. Lori Repenning
Elevator Speeches • An elevator speech is a clear, brief message or “commercial” about you • What is yours?
Why is Agvocating important? • Only 2% population involved in the industry • We need to tell the story that we care • We need to explain why we do things • Most rural connections lost • Helps us analyze our techniques and practices
Important because • Chapter Recognition • Character building • Advocating is getting Out of comfort zone • Preserve a future in Agriculture
Agvocacy • Social networking may be easiest to get kids involved • RebecahKuschmiden “off the internet and into the room” • Any decision maker- consumer, lawmaker, neighbors.
Specific ideas • Masters of Beef Advocacy • Facebook page • County Fairs • Serving food • Meet the farmer • Grocery stores • Bull sales • Beef Ambassador • Reading books/Ag lessons elementary • Team Beef Runs • Town Celebrations • Letters to editor • Ag Issues lessons • Video contest
Respond to Panera • We cannot sell food by instilling unjust fear • Tweet and Facebook with the hashtag #PluckEZChicken, tell Panera what you think.