australian stc conference 2003 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Australian STC conference - 2003 PowerPoint Presentation
Download Presentation
Australian STC conference - 2003

Loading in 2 Seconds...

play fullscreen
1 / 16

Australian STC conference - 2003 - PowerPoint PPT Presentation

  • Uploaded on

Australian STC conference - 2003. Derek Jardine – Information Solutions. Single-source publishing. Derek Jardine - Information Solutions. What we’ll discuss. The IAG business needs that led to a single-source publishing solution A definition of single-sourcing

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

Australian STC conference - 2003

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
australian stc conference 2003

Australian STC conference - 2003

Derek Jardine – Information Solutions

single source publishing

Single-source publishing

Derek Jardine - Information Solutions

what we ll discuss
What we’ll discuss
  • The IAG business needs that led to a single-source publishing solution
  • A definition of single-sourcing
  • The benefits and the impact of using a single-sourcing model
  • The information design implications of single-sourcing
  • Challenges of single-sourcing
the business need
The business need
  • Communicate procedural, underwriting and sales support information to 2,500 staff
  • Integrate with the Workbench insurance system through context-specific Help
  • Deliver content online and paper-form
  • Update information regularly
  • Usable, accurate and relevant information
  • Customise output for different audiences
solution requirements
Solution requirements
  • Create content - multiple authors
  • Apply metadata to the content (e.g. keywords)
  • Easily change and update content
  • Display information in a consistent format
  • Output to three formats
  • Customise output
the solution
The solution

An XML-based content management and publishing system that supports:

  • a disciplined approach to content entry
  • use by multiple authors
  • rigour in the delivery of multiple outputs
  • customised output options

‘A single-sourcing solution’

solution design
Solution Design


Authoring front-end and database





Writing, editing, and indexing



a definition of single sourcing
A definition of single-sourcing

Create a database of elements that contain small amounts of content

Then assemble the elements into information products

Paula Berger, STC Region 5 Conference, 2001

information elements
Information elements
  • GlossaryDefinition of key terms and guidelines
  • ProceduresStep by step system and related businessprocedures
  • Features and benefitsA list of product ‘features and benefits’ that support the sales process
  • Customer questionsAnswers to questions frequently asked by customers
  • Customer proceduresProcedural information that can be printed and provided to the customer
single sourcing disciplines
Single-sourcing disciplines
  • Emphasis of planning, information architecture and information design
  • Develop and monitor standards relating to writing style, content organisation, information design, and keyword definition and usage
  • Team members performing specific roles (author, editor, designer) in the publication process
authoring interface
Authoring interface


Index, Re-used, Shared, Related

Topic definition

Designed for hypertext

Online Help Context ID for Workbench system

some statistics
Some statistics
  • 20,000 + topics of information
  • 20,000 keyword entries
  • 250 changes per week
  • 1,000 feedback items per year
  • 6-8 authors/editors/indexers working on the content
ingredients for success
Ingredients for success
  • Management sponsorship
  • Thorough information architecture and information design
  • Skilled staff
  • Formal, repeatable processes
  • User feedback and usability testing
  • Quality content – consistent, quick, correct!
  • Excellent technical implementation
  • Thousands of pages of content to be easily managed – updated in one place
  • The use of XML and a database ensures consistent high-quality output
  • ‘Single source, multiple outputs’ allows varied publishing needs to be met including content variations for different audiences
  • Responsive to changes resulting from mergers and acquisitions
  • XML protects against future changes in technology
the challenges of single sourcing
The challenges of single-sourcing
  • Extensive linking to external sources can be problematic in the printed output – the problem of not having all the information ‘in context’.
  • Less formatting ‘freedom’ for authors
  • Training of authors and editors in the content preparation techniques required to produce effective communication in the various output formats
for more information contact
For more information contact…

Derek Jardine

Information Solutions