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Contemporary Strategy Analysis: Concepts, Techniques, Applications. Week 1: Intro. Instructor: Steven Gilman v: 415-387-0449 e: sgteach@ satoritrading.com www.satoritrading.com/ggu362 hrs: 2 - 7p m-f. Introduction. intro course syllabus teams case study overview chap 1 assignments
Week 1: Intro
e: sgteach@ satoritrading.com
hrs: 2 - 7p m-f
MADONNA GIAP & NORTH ALEX FERGUSON
VIETNAMESE MILITARY & MAN UNITED
GOALS Single-minded quest for Reunification of Vietnam Success in soccer—an
stardom. under Communist rule. escape route from
poverty in Glasgow
UNDERSTANDING Identified emerging trends Intimate knowledge of terrain. Clear recognition of
THE in popular culture. Understanding U.S. political importance of discipline, ENVIRONMENT Recognized power of sex. system. training, motivation, & Understood showbiz competitive intelligence
RESOURSE Recognized limited raw Recognized economic and Combined internal devel-
APPRAISALtalent. Relied on strengths military weaknesses and opmentof skills with
in self-promotion, image- political strengths. acquisition of key players.
creation, relationship Nurturing of team
IMPLEMENT- Commitment to hard work. Tight control. Long-term Effectiveness in motivating
ATION Disciplined, inspirational commitment. Effective players, demonstrating
Leadership. Attention to propaganda. Inspirational commitment.
Long-term, simple and agreed objectives
Profound understanding of the competitive environment
Objective appraisal of resources
1950s 1960s Early-mid Late1970s Late 1980s Late 1990s
1970s early 1980searly 1990s early 2000s
Budgetary Corporate Corporate Analysis of Quest for Strategic
planning & planning strategy industry & competitive innovation
control competition advantage The “New
Financial controlPlanning growth Diversifica- Positioning Competitive Innovation &
ion advantage knowledge
Budgeting Forecasting & Portfolio Analysis of Resource Dynamic project appraisal investment planning. industry & analysis. sources of planning Synergy competition Case advantage market competences Knowledge share management
Emphasis on Rise of Diversifi- Industry/market Restructuring Virtual orga-
financial corporate planning cation. selectivity.BPR. nization.
management departments Quest for Active asset Refocusing Alliances & formal global management Outsourcing Quest for
planning market sharecritical mass
The Death of
The End of
Sclerosis in Japan
Stock Market Goes Bananas
DJIA 1/1/90: 2,765
The Horror of
Financial Crisis in Asia
Advent of the
Bloodbath in Rwanda
Yen/$ from 87 to 148 (1997-98)
Which businesses should we be in?
RATE OF PROFIT ABOVE THE COMPETITIVE LEVEL
How do we make money?
How should we compete?
Strategy as Design
Strategy as Process
Many decision makers
responding to multitude of
external and internal forces
Strategy as Decision
Improves the quality
of decision making
Strategy as Coordination
ance by setting
Strategy as Target