1 / 7

Marketing Plan for Adidas

Marketing Plan for Adidas. by Ashlee Davis. Who are we?. We are a multinational sporting brand focused on providing the highest quality sporting equipment as well as luxury items for men and women all over the World. Who are our customers?.

warren-wynn
Download Presentation

Marketing Plan for Adidas

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Plan for Adidas by Ashlee Davis

  2. Who are we? • We are a multinational sporting brandfocused on providing the highest quality sporting equipment as well as luxury items for men and women all over the World.

  3. Who are our customers? • Generally sportsmen and women as well as general sporting enthusiasts. • We also offer luxury items for consumers who are only looking for the brand name and not specifically for sporting purposes.

  4. objectives and goals? • We aim to become the number one manufacturer of sporting equipment in the World. • Overcome Nike as the most popular sporting brand in the World.

  5. Expectation from Marketing plan • Establish a permanent brand loyalty among our customers. • Shift the balance of power between Nike and Adidas as it currently lies in the balance. • Asses the strengths and weaknesses of Nike and Puma and use their customer feedback to strengthen our own customer service.

  6. Nike vs. Adidas • Adidas controls nearly a quarter of the global athletic footwear and apparel markets (22%). • Nike is just ahead controlling 33% of the global market. • By increasing the loyalty and exclusivity of our consumers to our brand we will surpass Nike in these figures.

  7. Thank You!

More Related