Presentation Transcript

1. Understanding Your Cloud Strategy Cary Hayward, Senior Director Product Management Inflexion 2013 18 February 2013
2. Changing Landscape Cloud adoption is proliferating and free! Cloud capable devices are growing Ease of use and ubiquitous connectivity viewed as barriers to greater growth Source: 2013 India Internet outlook Report Jan ‘13
3. Social Trends The Influence of Generation Y The new early adopter of technology- born between the years 1977 and 1994 Greater than 25% of world’s population (around 61% of the population in Asia) Over half of India's 1B population are under age 25! First generation to grow up with computers at home and school Spend >$200B/yr- will soon replace Gen X as the largest % of the workforce Generation Y Buying Behaviors Products that cater to value for the money, speed, Gen Y interests and “the experience” Personalization and Individualization Civic and Environmentally Friendly Techno Savvy and Connected 24 x 7 Demanding and Impatient Social Networking Profiles/Portals Personalized Profiles Gaming Gizmos Social networking on the move Paperless everything Eco approved products Instant everything Single click user interface Source: US Census Bureau 2010 and the Dept of Economic and Social Affairs of the United Nations 2010; F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures“ http://www.haworth.it/content/download/8985/545554/file/Oxygenz-Report_2010_EN.pdf
4. Mobile Trends 3G penetration 25% in 2012 LTE faster than anticipated Prepaid mobile expands the market 3G Renaissance/ Mobile Broadband Smartphones + App stores: Smartphones below $200 Niche devices–15% of market Mobile Internet/Computing/Smartphones Operators disintermediated in value chain Faster transformation of OSS and BSS Expansion of app store concept Dumb pipe vs Smartpipe Network efficiency is critical Pressure to maintain Capex to revenue ratio Networks changing from coverage to backhaul Efficiency Improvement Source: F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures"
5. Technology Advancement Simulated Environment for Interaction and experience impacting mobility Virtual Surgeries and medical training centralizing expertise Massive multi player games Virtual Business Conference (No travel) Social Networking- Avatars enabling people to integrate social networking and blogging into everyday Explosion of ‘try and buy” virtual shopping 3D supported virtual classes, labs and field trips Source: F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures"
6. Welcome Cloud Economics REDUCED MANAGEMENT NEW VALUE INCREASED PRODUCTIVITY Pay for what you use Lower and predictable costs Shift from CAPEX and OPEX Accelerate speed to value No patching, maintenance Faster deployment Robust multi-layered security Reliability and fault-tolerance Latest software for users Internet collaboration Anywhere access Instant self-provisioning Source: Microsoft Business Insights Webcast March 2011
7. Clouds to Real-time Clouds Cloud has not been extended to communications applications like it has with services and data Real-time Cloud Intelligent, optimized Internet infrastructure Cloud Internet based software services in the Cloud ASP 1.0 Hosted applications on servers at the Internet access point Colo 1.0 Racks for CLEC at the Internet access point ISP 2.0 Access to servers at the Internet access point ISP 1.0 Access to the Internet (dial-up, ISDN, T1) Source: F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures"
8. Characteristics of the Real-time Cloud On-demand self-service Users can set themselves up without needing anyone’s help Mobile location independent resource pooling No particular resource assigned to any individual user for rapid elasticity and capacity at will Virtualized always-on availability Processing and storage demands are balanced across a common infrastructure for optimized performance, power use, bandwidth use and data storage Ubiquitous open network access Available through open standards-based devices
9. Use Case: UC and the Real-time Cloud The best architecture as defined by the key Cloud characteristics Real-time Cloud architecture On-demand self-serviceEnables ad hoc/scheduled calls to all be put on a single pool of resources Mobile location independent resource poolingMultiple media bridges in one virtual pool for massive scale and flexibility Virtualized always-on availability Multi-tenant scheduling, management, provisioning, directory; Real-time switching decisions on SVC vs AVC, SIP vs H323 Ubiquitous open network accessweb client support , Inter-Vendor B2B Open Exchange; Single to Single & Multi to Multi interop on Polycom endpoints; API’s for Integration into 3rd party systems 1 2 3 4
10. Use Case: UC Real-time Cloud Elements 3 1 Virtualized always-on availability Multiple MCUs in one virtual pool for scale, resiliency Multiple RSS’s under one virtual pool for recording an streaming Ad hoc and Scheduled calls SIP/H323/UC, single and multi-codec , Cisco, MSFT H264 High Profile, roadmap for greater scale (SVC) ENUM and DNS Lookup Mgmt/Monitoring/ Scheduling/Reports RSS’s Web Portal On-demand self-service E164 and SIP URI support Interop with Carrier class NAT/FW solution for enterprise/Gov’t SIP and H323 supported Integration with Leading Call Control Vendors Migration to SIP in the Core OSS/BSS SIP CMA* Customer B Branch Office A Signal GW Signal GW DMA Inter- Carrier Exchange RMX’s MPLS VPN MPLS VPN Customer A 2 4 Mobile location independent resource pooling Provide policy control points to SP/govt/Ent via Multi-tenant Mgmt System for scheduling, device mgmt, reporting, monitoring interface API Suite for service integration Ubiquitous open network access -Inter-Vendor B2B *Single to Single & Multi to Multi -Inter-Carrier B2B *SBC certification/Customer options *SIP –SIP/IMS – E164 *Signaling GW *Scheduling /Traffic /Policy API Internet Hosted Managed or Self Managed
11. Cloud Vision/Checklist Users: Make collaboration simple to use and available to everyone Corporations/Government entities: Improve agility, efficiency, productivity, OPEX vs. CAPEX SP’s: Enable differentiated high value SP service offerings on-premises or cloud for global SPs Cloud Application checklist: Is this mission critical? Is this part of my core competency? How stringent are my IT security requirements? How big is my organization? Do I have branch offices/teleworkers? Do I interface directly with my customers? Do I have a existing Service Provider relationship? Am I a multinational? Do I want to peer with other multinationals/government agencies?
12. Thank you