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Updating Category Demographics. n ielsen answers. https://answers.nielsen.com/portal/site. Enter your University account ID (@ uark.edu ) Set your password . Analysis Tools. Pull down: Homescan - Consumer Insights Under Brand Insights select Ad Hoc Base Request.

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https answers nielsen com portal site
https://answers.nielsen.com/portal/site
  • Enter your University account ID (@uark.edu)
  • Set your password
analysis tools
Analysis Tools
  • Pull down: Homescan - Consumer Insights
  • Under Brand Insights select
    • Ad Hoc Base
    • Request
ad hoc base request
Ad Hoc Base(Request)
  • Database

CONS_DATABANK_14342 (Next )

2. Regions

TOTAL U.S.

  • Products Characteristics: “Drill down” to find category

DEPARTMENT: Select the broad department

PRODUCT GROUP:

CATEGORY:

Be sure “BRANDS” are correct, then back up to ONLY the CATEGORY level (all brands within are selected).

or ad hoc base request
OR Ad Hoc Base(Request)
  • Database

CONS_DATABANK_1432 (Next )

2. Regions

TOTAL U.S.

  • Products: Database Items

Use Filter (Search), use short descriptions to find products

Select brands and categories to “Selected Items”

facts
Facts
  • ITEM $ (000)
  • DOLLAR SHARE
  • ITEM PENETRATION
  • ITEM $ PER ITEM BUYER
  • ITEM TRIPS PER ITEM BUYER
  • ITEM $ PER ITEM TRIP
facts1
Facts
  • N = RAW BUYERS
  • PURCHASE CYCLE (IN ELAPSED DAYS)
  • % REPEAT BUYERS (% 2+ TIME BUYERS)
  • LOYALTY (SHARE OF REQUIREMENTS)
  • % ITEM $ ON DEAL
  • % DOLLARS WITH MANUFACTURERS COUPON
analysis tools1
Analysis Tools
  • Pull down: Homescan - Consumer Insights
  • Under Brand Insights select
    • Ad Hoc Demo
    • Request
ad hoc demo request
Ad Hoc Demo (Request)
  • Database

CONS_DATABANK_1432 (Next )

2. Regions

TOTAL U.S.

  • Products: Database Items

Use Filter (Search), use short descriptions to find products

(Hint: Start searches with “CTL” to get categories with private labels)

Select brands and categories to “Selected Items”

ad hoc demo continued
Ad Hoc Demo (Continued)
  • Demo MeasureSelect “DOLLAR VOLUME INDEX” (and “RAW BUYERS,” to examine respondents—optional)

5. Demographics

Select demographic classifications

Required: TOTAL HOUSEHOLDS

Suggestion: Examine income, education, or lifestage categories which had high indices

ad hoc demo continued1
Ad Hoc Demo (Continued)

6. Periods: Get a range for comparison

  • Select most recent

(52 WEEKS ENDING 12/29/07)

  • In a separate request the earliest (for comparison)

(52 WEEKS ENDING 12/27/03)

ad hoc demo continued2
Ad Hoc Demo (Continued)
  • 7 Delivery Options
  • Change the name to something you’ll recognize from the default (Ad Hoc Demo)
  • Check the box for E-mail notification (sent to uark.edu mailbox)
  • √ Finish
advisor personal
Advisor Personal
  • When named file is ready (Status), you should be able to select file (e.g. Children’s Pain(wsv)) and it should open in Advisor Personal.
  • You can attempt to select this prior to receiving your e-mail, letting you know it’s available.
making corrections
Making Corrections
  • Under your “Output” window
  • Use “Resubmit” it will bring up the latest request of the job submitted.
  • Go to separate steps to make modifications