1 / 8

Re-launching the Cycle to Work Guarantee as

Re-launching the Cycle to Work Guarantee as. Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk. Cycle to Work Guarantee – Background. Why revisit the Guarantee.

waneta
Download Presentation

Re-launching the Cycle to Work Guarantee as

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk

  2. Cycle to Work Guarantee – Background

  3. Why revisit the Guarantee TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work Employers state they want • offers for employees • toolkits to help promote cycling • recognition for good practice • guidance: cycle to work schemes, parking, pool bikes etc

  4. New name, new website! • Persuade employers that promoting cycling is a desirable thing to do • Offer support/incentives: signing up = offers, recognition, information etc • Dynamic site, regularly updated – twitter, news feed, new offers etc ‘employers4cycling’ Award Scheme • Awarded to employers who have made extra steps to promote cycling • Tiered award – incentivise employees to keep improving • Gives employers recognition

  5. What next? • Website design and build complete – Sept • Work with cycle business to obtain offers – Sept/Oct • Employer engagement – Oct • Website goes live – 18th Sept • Launch event of new website and awards – 25th Oct

  6. tfl.gov.uk

More Related